FireFly Burger NJ
Industry median 77 Top 10% start at 91 7 points above median
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84/100 puts this business ahead of most local businesses. Share this report on social or with the team behind it so customers see the work.
What This Means
FireFly Burger NJ scores 84 of 100, a B+ grade, which the scale reads as good. That is above the current median of 77 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Review Rating at 100 of 100.
The weakest area is Website & Online Presence at 55 of 100, which makes it the natural place to focus first.
Resolving the 3 quick wins below is worth 6 points on this scale, which would move the score to 90 of 100 and a A grade.
Quick Wins (The Fastest Fixes)
The listing has 2 additional categories. Consider adding 1 more to appear in more search results.
The business name on the website doesn't match the GBP listing ('FireFly Burger NJ'). Consistent NAP (Name, Address, Phone) is critical for local SEO.
Only 0/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
These fixes lift the score to 90
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
This business is 6 points away from the Gold Excellence Award
The GBPcentral Gold Excellence Award is awarded to businesses scoring 90 or higher on this audit and meeting the full published criteria for their category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. The Quick Wins above are the fastest route to closing the gap.
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Watching this profile
Critical Issues
Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Not Available
- Primary Category
- Set
- Additional Categories
- Partial
- Category Specificity
- Mixed
What to do
- The listing has 2 additional categories. Consider adding 1 more to appear in more search results.
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 10-20 typical for Restaurants & Food
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
What to do
- Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Restaurants & Food typically carry 10 to 20 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
- Review Count
- 177
- Status
- Good
- Industry Benchmark
- 20-100 average for Restaurants & Food
What to do
- Good review count (177). Keep building momentum. Even 1 new review per week adds up fast.
- Implement a review request strategy. Send follow-up emails or texts after each job or visit using the listing's Google review link: https://www.google.com/maps/place//data=!4m3!3m2!1s0x89c2f979699de78d:0xcb8405ff0db25232!12e1?g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
- Average Rating
- 4.9
- Based On
- 177 reviews
- Status
- Excellent
- Reviews in Google Sample
- 5 of 177 total
- Google's Review Summary
- Diners like this restaurant's delicious, juicy, and flavorful burgers, with many highlighting the unique smoked and cheese-injected options. They also appreciate the generous portions, reasonable prices, and the spotless, well-maintained atmosphere. Guests mention the staff are friendly, welcoming, and provide excellent service, making for a great overall experience. (Summarized with Gemini)
- Detailed Reviews in Sample (50+ words)
- 3
- Themes in Sample (Positive)
- great, quality, best
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "great", "quality", "best". Emphasize these strengths in the marketing.
- Hours Published
- Yes
- Coverage
- Complete
- Secondary Hours
- Not Set
- Holiday Hours
- Not Visible
- Note
- Google's public data shows holiday hours only for the seven days after the audit, so they are reported here when visible and not scored.
- Website URL
- https://fireflyburgernj.com/
- Reachable
- Yes
- SSL (HTTPS)
- Secure
- Server Response Time
- 97 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- Yes
- Name Match (Website/GBP)
- Mismatch
- Address Match (Website/GBP)
- Mismatch
- Phone Match (Website/GBP)
- Mismatch
- Schema.org Markup
- Missing
What to do
- The business name on the website doesn't match the GBP listing ('FireFly Burger NJ'). Consistent NAP (Name, Address, Phone) is critical for local SEO.
- Only 0/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
- Add LocalBusiness Schema.org markup to the website. This helps Google connect the web presence to the GBP listing and improves local ranking signals.
- Engaged Attributes
- 14 of 20 relevant
- Active Attributes
- Accessibility Options, Parking Options, Payment Options, Delivery, Dine-in, Takeout, Lunch, Dinner
- Indicated As Not Offered
- Curbside Pickup, Outdoor Seating
- Accessibility Features
- Present
What to do
- This profile engages 14 of 20 attributes relevant to the business type. Setting the remaining 6 attributes gives Google a fuller picture: Reservations, Breakfast, Beer, Wine, Vegetarian Options.
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Local Competitor Benchmark
How this profile compares with nearby businesses found for “Restaurant” at the time of this audit.
| Business | Rating | Reviews | Review volume compared |
|---|---|---|---|
| FireFly Burger NJ This business | 4.9 | 177 | |
| Ceviche 517 | 4.5 | 914 | |
| Cafe Bubamara | 4.6 | 2,416 | |
| Osteria Pizzeria Ristorante | 4.5 | 475 | |
| The Hive Bar & Bistro | 4.7 | 1,247 | |
| Noches De Colombia Clifton | 4.8 | 17,460 |
Key takeaways
- Local competitors average 4502 reviews at a 4.62 star rating.
- The most-reviewed competitor has 17460 reviews; this profile has 177 (a gap of 17283).
Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.
Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
This audit was generated on Sep 24, 2026. Google may hold newer data for this business now.
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Go Further with GBPcentral
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Website presence scored 55/100. Track how customers move from this profile to the website and see each fix pay off.
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- Data source
- Provided by Google
- Generated
- Sep 24, 2026 8:25 PM
- Scoring engine
- GBPcentral 4.4 How scores work
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