Yale University
Industry median 80 Top 10% start at 92 4 points below median
How this score is calculatedWhat This Means
Yale University scores 76 of 100, a B grade, which the scale reads as above average. That is below the current median of 80 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Review Volume at 100 of 100.
One category needs urgent attention: Business Hours Optimization at 0 of 100. Scores under 30 mark a gap significant enough to hold back the areas that are working.
Resolving the 3 quick wins below is worth 9 points on this scale, which would move the score to 85 of 100 and a A- grade.
Quick Wins (The Fastest Fixes)
Set the business hours. Incomplete hours reduce trust and can cost the listing customers.
The listing has 1 additional category. Consider adding 2 more to appear in more search results.
Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
These fixes lift the score to 85
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
Aim for 90 or higher to earn the Excellence Award
GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Working through this report's Quick Wins and Critical Issues is the fastest route there.
Critical Issues
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Missing
- Business Status
- Operational
- Editorial Summary
- Present
What to do
- Set the business hours. Incomplete hours reduce trust and can cost the listing customers.
- Primary Category
- Set
- Additional Categories
- Partial
- Category Specificity
- Specific
What to do
- The listing has 1 additional category. Consider adding 2 more to appear in more search results.
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 5-10 typical for Education
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
- Review Count
- 2263
- Status
- Excellent
- Industry Benchmark
- 10-50 average for Education
- Average Rating
- 4.5
- Based On
- 2263 reviews
- Status
- Very Good
What to do
- A rating of 4.5 is solid. Focus on delivering consistently great experiences to push above 4.5.
- Reviews in Google Sample
- 5 of 2263 total
- Detailed Reviews in Sample (50+ words)
- 3
- Themes in Sample (Positive)
- highly recommend, perfect, great
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "highly recommend", "perfect", "great". Emphasize these strengths in the marketing.
- Regular Hours
- Missing
What to do
- Set the business hours for all 7 days. Even if closed, mark as "Closed" rather than leaving blank.
- Businesses without hours lose visibility in "open now" searches, which make up a significant portion of local queries.
- Website URL
- https://www.yale.edu/
- Reachable
- Yes
- SSL (HTTPS)
- Secure
- Server Response Time
- 36 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- No
- Name Match (Website/GBP)
- Match
- Address Match (Website/GBP)
- Mismatch
- Phone Match (Website/GBP)
- Mismatch
- Schema.org Markup
- Missing
What to do
- The website doesn't appear to be mobile-responsive. The majority of local searches happen on mobile devices, and Google prioritizes mobile-friendly sites.
- Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
- Add LocalBusiness Schema.org markup to the website. This helps Google connect the web presence to the GBP listing and improves local ranking signals.
- Engaged Attributes
- 2 of 5 relevant
- Active Attributes
- Accessibility Options, Parking Options
- Accessibility Features
- Present
What to do
- This profile engages 2 of 5 attributes relevant to the business type. Setting the remaining 3 attributes gives Google a fuller picture: Payment Options, Restroom, Good for Children.
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Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
This audit was generated on Jul 25, 2026. Google may hold newer data for this business now.
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Review alerts, response tracking, and sentiment in one place.
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Views, clicks, calls, and direction requests over time.
Every location managed from one dashboard.
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- Data source
- Provided by Google
- Generated
- Jul 25, 2026 5:33 PM
- Scoring engine
- GBPcentral 4.2 How scores work
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