Sell My Car Aberdeen - We Buy Any Car

251-253 Great Northern Rd, Aberdeen AB24 2AB, UK Car dealer
Good
B+

Industry median 77 Top 10% start at 91 5 points above median

How this score is calculated
Score worth sharing

82/100 puts this business ahead of most local businesses. Share this report on social or with the team behind it so customers see the work.

What This Means

Sell My Car Aberdeen - We Buy Any Car scores 82 of 100, a B+ grade, which the scale reads as good. That is above the current median of 77 across audits run with this tool.

The strongest areas are Profile Completeness at 100 of 100 and Website & Online Presence at 93 of 100.

The weakest area is Review Volume at 50 of 100, which makes it the natural place to focus first.

Resolving the 3 quick wins below is worth 6 points on this scale, which would move the score to 88 of 100 and a A- grade.

Quick Wins (The Fastest Fixes)

Use more specific categories instead of generic ones
Category Optimization

Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".

High impact, about 15 minutes, worth 15 category points
Implement a review request strategy
Review Volume

Implement a review request strategy. Send follow-up emails or texts after each job or visit using the listing's Google review link: https://www.google.com/maps/place//data=!4m3!3m2!1s0x48840de91c20d5bf:0x4534aa301fde7de9!12e1?g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA

High impact, about 45 minutes
This profile engages 1 of 4 attributes relevant to the business type
Attributes & Services

This profile engages 1 of 4 attributes relevant to the business type. Setting the remaining 3 attributes gives Google a fuller picture: Parking Options, Payment Options, Restroom.

Medium impact, about 15 minutes, worth 50 category points
What's Possible

These fixes lift the score to 88

This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.

Score today 82
After these 3 wins 88

This business is 8 points away from the Gold Excellence Award

The GBPcentral Gold Excellence Award is awarded to businesses scoring 90 or higher on this audit and meeting the full published criteria for their category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. The Quick Wins above are the fastest route to closing the gap.

Notify me when this profile scores 90 or higher

If a future audit of this profile crosses the Gold threshold, we will send one email to that address.

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Watching this profile

You will get one email at that address if a future audit of this profile reaches a qualifying score.

Critical Issues

Google Policy Check

Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.

A heads-up worth acting on
The business name appears to include wording Google's guidelines ask to keep out of the name field. Nothing on this report is reduced because of it, but a name flag is one of the few issues that can put the whole listing at risk rather than a few points. Trimming the name to the real-world brand protects the strong profile this report measures.
Service or category keywords appended to the business name
Detected: We Buy Any Car
Remove the service and category text from the business name and keep only the real-world name. Categories, services, and specialties belong in the profile's category and services fields; carrying them in the name violates Google's guidelines and risks suspension.

This check is automated and conservative, and only Google can rule on a name with authority. If the wording above is the business's consistently used real-world name on signage and branding, it may comply as written.

Category Scores

Business Name
Present
Address
Complete
Phone Number
Present
Website
Present
Business Hours
Set
Business Status
Operational
Editorial Summary
Not Available
Primary Category
Set
Additional Categories
Good
Category Specificity
Generic

What to do

  1. Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".
Photos Detected
9+
Status
Good
Industry Benchmark
5-10 typical for Auto Services
Note
Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.

What to do

  1. Good photo coverage. Keep adding fresh photos regularly to show an active, well-maintained business.
Review Count
58
Status
Average
Industry Benchmark
15-60 average for Auto Services

What to do

  1. The listing has 58 reviews, which is average for Auto Services. Aim for 200+ to rank in the top tier.
  2. Implement a review request strategy. Send follow-up emails or texts after each job or visit using the listing's Google review link: https://www.google.com/maps/place//data=!4m3!3m2!1s0x48840de91c20d5bf:0x4534aa301fde7de9!12e1?g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
Average Rating
4.7
Based On
58 reviews
Status
Excellent
Reviews in Google Sample
5 of 58 total
Google's Review Summary
People say this car buying service offers a quick and easy selling process, with transparent and fair valuations. They also highlight the instant money transfer and hassle-free experience. Others mention the professional and helpful staff. (Summarized with Gemini)
Detailed Reviews in Sample (50+ words)
2
Themes in Sample (Positive)
quick, highly recommend, excellent

Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.

What to do

  1. Reviews in the Google sample highlight "quick", "highly recommend", "excellent". Emphasize these strengths in the marketing.
Hours Published
Yes
Coverage
Complete
Secondary Hours
Not Set
Holiday Hours
Not Visible
Note
Google's public data shows holiday hours only for the seven days after the audit, so they are reported here when visible and not scored.
Website URL
https://sellmycaraberdeen.co.uk/
Reachable
Yes
SSL (HTTPS)
Secure
Server Response Time
502 ms
Note
Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
Mobile Responsive
Not Assessed
NAP Consistency
Not Assessed
Schema.org Markup
Not Assessed
Note
The site returned an access-restricted response to our audit, so mobile-friendliness, contact-info consistency, and structured data could not be assessed. They were excluded from this category rather than counted against the score.

What to do

  1. The website returned an access-restricted response to our audit tool, so some checks could not be completed. Allowing reputable audit tools to reach the site lets these checks run.
Engaged Attributes
1 of 4 relevant
Active Attributes
Accessibility Options
Accessibility Features
Present

What to do

  1. This profile engages 1 of 4 attributes relevant to the business type. Setting the remaining 3 attributes gives Google a fuller picture: Parking Options, Payment Options, Restroom.

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Local Competitor Benchmark

How this profile compares with nearby businesses found for “Car dealer” at the time of this audit.

#8 Position in the category search
4.9 Competitor avg rating
846 Competitor avg reviews
3,052 Review gap to leader
Nearby competitors with their ratings and review counts
Business Rating Reviews Review volume compared
Sell My Car Aberdeen - We Buy Any Car This business 4.7 58
Murisons Cars Rosehill 4.7 119
FM Motors 4.9 467
Mugiemoss Auto Centre 4.9 313
CARJOY UK 4.8 219
Arnold Clark Aberdeen Click & Collect 5.0 3,110

Key takeaways

  • Local competitors average 846 reviews at a 4.86 star rating.
  • The most-reviewed competitor has 3110 reviews; this profile has 58 (a gap of 3052).
  • The highest-rated competitor leads this profile by 0.3 stars.

Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.

Local Visibility Map

See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.

Score History

Since the previous audit on Sep 23, 2026

No overall change

No category scores moved between these two audits.

  1. Sep 25, 2026 82/100 B+ Engine 4.4 This report
  2. Sep 23, 2026 82/100 B+ Engine 4.4 View report Compare

This audit was generated on Sep 25, 2026. Google may hold newer data for this business now.

Go Further with GBPcentral

One platform for the work this report measures: posts, reviews, analytics, and profile health.

Most relevant for this profile
Review Management Tools

Review volume scored 50/100. Alerts and response tracking keep a request-and-respond routine going.

Post Scheduling & Automation

Scheduled posts keep the profile active week after week.

Performance Analytics

Views, clicks, calls, and direction requests over time.

Profile Health Monitoring

A live score that flags profile gaps as they appear.

Multi-Location Management

Every location managed from one dashboard.

Explore all features

Talk to a GBP Specialist

Want to go beyond the basics? Our team can review these audit results and identify advanced optimization opportunities specific to this business.

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About this report

Data source
Provided by Google
Generated
Sep 25, 2026 8:07 PM
Scoring engine
GBPcentral 4.4 How scores work

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