Cakeaway
Industry median 80 Top 10% start at 92 10 points below median
How this score is calculatedWhat This Means
Cakeaway scores 70 of 100, a B- grade, which the scale reads as decent. That is below the current median of 80 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Review Volume at 100 of 100.
One category needs urgent attention: Review Rating at 10 of 100. Scores under 30 mark a gap significant enough to hold back the areas that are working.
Resolving the 3 quick wins below is worth 4 points on this scale, which would move the score to 74 of 100 and a B- grade.
Quick Wins (The Fastest Fixes)
Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
The website does not use HTTPS. This is a critical trust signal for both Google and customers. Get an SSL certificate.
Reviews in the Google sample highlight "love", "amazing". Emphasize these strengths in the marketing.
These fixes lift the score to 74
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
Aim for 90 or higher to earn the Excellence Award
GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Working through this report's Quick Wins and Critical Issues is the fastest route there.
Critical Issues
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Not Available
- Primary Category
- Set
- Additional Categories
- Good
- Category Specificity
- Mixed
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 10-20 typical for Restaurants & Food
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
What to do
- Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Restaurants & Food typically carry 10 to 20 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
- Review Count
- 1209
- Status
- Excellent
- Industry Benchmark
- 20-100 average for Restaurants & Food
- Average Rating
- 1.8
- Based On
- 1209 reviews
- Status
- Critical
What to do
- The rating is 1.8. Higher ratings improve the odds of appearing in local search results. Target 4.3+ to be competitive in the market.
- Focus on improving service quality. Address the root causes of negative reviews.
- Reviews in Google Sample
- 5 of 1209 total
- Detailed Reviews in Sample (50+ words)
- 4
- Themes in Sample (Positive)
- love, amazing
- Themes in Sample (Negative)
- rude, avoid
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "love", "amazing". Emphasize these strengths in the marketing.
- Reviews in the Google sample mention "rude", "avoid". Address these issues operationally to improve the rating.
- Hours Published
- Yes
- Coverage
- Complete
- Secondary Hours
- Not Set
- Active Management
- Standard
What to do
- Set special hours for upcoming holidays or documented exceptions to the normal schedule. This is a visible signal to Google that the listing is actively managed.
- Website URL
- http://www.cakeaway.uk/
- Reachable
- Yes
- SSL (HTTPS)
- Missing
- Server Response Time
- 565 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- Yes
- Name Match (Website/GBP)
- Match
- Address Match (Website/GBP)
- Mismatch
- Phone Match (Website/GBP)
- Mismatch
- Schema.org Markup
- Present
- Schema Detail
- Partial
What to do
- The website does not use HTTPS. This is a critical trust signal for both Google and customers. Get an SSL certificate.
- Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
- The Schema.org markup is present but missing key details (address and telephone). Add a complete address and telephone property so search engines can reconcile the structured data with the GBP listing.
- Engaged Attributes
- 7 of 20 relevant
- Active Attributes
- Payment Options, Delivery, Takeout, Curbside Pickup, Breakfast, Restroom
- Indicated As Not Offered
- Accessibility Options
What to do
- This profile engages 7 of 20 attributes relevant to the business type. Setting the remaining 13 attributes gives Google a fuller picture: Parking Options, Dine-in, Reservations, Lunch, Dinner.
- Accessibility information is on file but indicates no wheelchair-accessible features. If any are available, update the listing, because accessibility features are a strong local-search signal.
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Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
This audit was generated on Jul 24, 2026. Google may hold newer data for this business now.
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- Data source
- Provided by Google
- Generated
- Jul 24, 2026 2:50 AM
- Scoring engine
- GBPcentral 4.2 How scores work
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