Cakeaway

244 Fog Ln, Didsbury, Manchester M20 6EL, UK Cake Shop
Decent
B-

Industry median 82 Top 10% start at 91 12 points below median

How your score is calculated

Quick Wins (Do These First)

Only 1/3 NAP fields match between your website and GBP
Website & Online Presence
High Impact About 15 minutes
Your website does not use HTTPS
Website & Online Presence
High Impact About 45 minutes
Reviews in your Google sample highlight "love", "amazing"
Review Sentiment & Quality
Medium Impact About 15 minutes
What's Possible

Fix these and your score lifts to 74

This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing you, weighted the same way the audit weights every category.

Where you are now 70
After these 3 wins 74

Aim for 90 or higher to earn the Excellence Award

GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Work through the Critical Issues and Quick Wins above to raise your score.

Critical Issues

Category Scores

Business Name Present
Address Complete
Phone Number Present
Website Present
Business Hours Set
Business Status Operational
Editorial Summary Not Available
Primary Category Set
Additional Categories Good
Category Specificity Mixed
Photos Detected 10+
Status Excellent
Industry Benchmark 10-20 typical for Restaurants & Food
Note Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
  • Google's public data reports at most 10 photos, so we cannot see your full library. Listings in Restaurants & Food typically carry 10 to 20 photos. Keep adding current photos across your exterior, interior, team, and what you sell.
Review Count 1209
Status Excellent
Industry Benchmark 20-100 average for Restaurants & Food
Average Rating 1.8
Based On 1209 reviews
Status Critical
  • Your rating is 1.8. Higher ratings improve your likelihood of appearing in local search results. Target 4.3+ to be competitive in your market.
  • Focus on improving service quality. Address the root causes of negative reviews.
Reviews in Google Sample 5 of 1209 total
Detailed Reviews in Sample (50+ words) 4
Themes in Sample (Positive) love, amazing
Themes in Sample (Negative) rude, avoid

Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not your full review history.

  • Reviews in your Google sample highlight "love", "amazing". Emphasize these strengths in your marketing.
  • Reviews in your Google sample mention "rude", "avoid". Address these issues operationally to improve your rating.
Hours Published Yes
Coverage Complete
Secondary Hours Not Set
Active Management Standard
  • Set special hours for upcoming holidays or documented exceptions to your normal schedule. This is a visible signal to Google that you actively manage your listing.
Website URL http://www.cakeaway.uk/
Reachable Yes
SSL (HTTPS) Missing
Server Response Time 565 ms
Note Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
Mobile Responsive Yes
Name Match (Website/GBP) Match
Address Match (Website/GBP) Mismatch
Phone Match (Website/GBP) Mismatch
Schema.org Markup Present
Schema Detail Partial
  • Your website does not use HTTPS. This is a critical trust signal for both Google and customers. Get an SSL certificate.
  • Only 1/3 NAP fields match between your website and GBP. Ensure your Name, Address, and Phone are identical everywhere.
  • Your Schema.org markup is present but missing key details (address and telephone). Add a complete address and telephone property so search engines can reconcile the structured data with your GBP listing.
Engaged Attributes 7 of 20 relevant
Active Attributes Payment Options, Delivery, Takeout, Curbside Pickup, Breakfast, Restroom
Indicated As Not Offered Accessibility Options
  • You're engaged on 7 of 20 attributes relevant to your business type. Setting the remaining 13 attributes gives Google a fuller picture: Parking Options, Dine-in, Reservations, Lunch, Dinner.
  • Your accessibility information is on file but indicates no wheelchair-accessible features. If any are available, update the listing — accessibility features are a strong local-search signal.

Go Further with GBPcentral

Most relevant for you Improve This Score
Review Management Tools
Your reviews scored 10/100. GBPcentral helps you respond to reviews faster, track response rates, and turn negative feedback into positive outcomes.
Available with GBPcentral
Post Scheduling & Automation
Keep your profile active with scheduled posts. Regular posting signals an active business to Google and keeps your listing top-of-mind for customers.
Improve This Score
Performance Analytics
Your website presence scored 54/100. GBPcentral tracks how customers find you and shows which improvements drive the most traffic.
Available with GBPcentral
Multi-Location Management
Manage multiple Google Business Profiles from one dashboard. Bulk posting, consistent branding, and unified analytics across all locations.

Talk to a GBP Specialist

Want to go beyond the basics? Our team can review your audit results and identify advanced optimization opportunities specific to your industry.

Book a Free Consultation

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This audit was generated on Jul 24, 2026. Google may hold newer data for this business now.

About this report

Data source
Provided by Google
Generated
Jul 24, 2026 2:50 AM
Scoring engine
GBPcentral 4.0 How scores work

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