Rockefeller Park

75 Battery Place, New York, NY 10280, USA Park
Excellent
A

Industry median 79 Top 10% start at 91 14 points above median

How this score is calculated
Score worth sharing

93/100 puts this business ahead of most local businesses. Share this report on social or with the team behind it so customers see the work.

What This Means

Rockefeller Park scores 93 of 100, a A grade, which the scale reads as excellent. That is above the current median of 79 across audits run with this tool.

The strongest areas are Photos & Visual Content at 100 of 100 and Review Volume at 100 of 100.

The weakest area is Business Hours Optimization at 70 of 100, which makes it the natural place to focus first.

Resolving the 2 quick wins below is worth 4 points on this scale, which would move the score to 97 of 100 and a A+ grade.

Quick Wins (The Fastest Fixes)

The listing has 1 additional category
Category Optimization

The listing has 1 additional category. Consider adding 2 more to appear in more search results.

High impact, about 15 minutes, worth 20 category points
Set special hours for upcoming holidays or documented exceptions to the normal schedule
Business Hours Optimization

Set special hours for upcoming holidays or documented exceptions to the normal schedule. This is a visible signal to Google that the listing is actively managed.

Medium impact, about 15 minutes, worth 15 category points
What's Possible

These fixes lift the score to 97

This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.

Score today 93
After these 2 wins 97

This business holds the 2026 Gold Excellence Award

The award is active through December 31, 2026. The public certificate page can be shared at any time.

Critical Issues

Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.

Google Policy Check

Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.

The business name follows Google's naming guidelines
No added keywords, services, locations, or promotional wording were detected in the published name.

Category Scores

Business Name
Present
Address
Complete
Phone Number
Present
Website
Present
Business Hours
Set
Business Status
Operational
Editorial Summary
Present
Primary Category
Set
Additional Categories
Partial
Category Specificity
Specific

What to do

  1. The listing has 1 additional category. Consider adding 2 more to appear in more search results.
Photos Detected
10+
Status
Excellent
Industry Benchmark
10-25 typical for Parks & Outdoors
Note
Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.

What to do

  1. Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Parks & Outdoors typically carry 10 to 25 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
Review Count
3764
Status
Excellent
Industry Benchmark
30-200 average for Parks & Outdoors
Average Rating
4.7
Based On
3764 reviews
Status
Excellent
Reviews in Google Sample
5 of 3764 total
Google's Review Summary
People say this park offers stunning views of the Hudson River, the city skyline, and the Statue of Liberty, along with playgrounds, basketball, and handball courts. They also highlight the peaceful and clean environment, making it ideal for relaxing, picnicking, or strolling. Visitors appreciate the well-maintained grounds and the lively atmosphere during events and concerts. (Summarized with Gemini)
Detailed Reviews in Sample (50+ words)
4
Themes in Sample (Positive)
clean, perfect, great

Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.

What to do

  1. Reviews in the Google sample highlight "clean", "perfect", "great". Emphasize these strengths in the marketing.
Hours Published
Yes
Coverage
Complete
Schedule
Open 24 hours, all week
Secondary Hours
Not Set
Active Management
Standard

What to do

  1. Set special hours for upcoming holidays or documented exceptions to the normal schedule. This is a visible signal to Google that the listing is actively managed.
Website URL
https://bpca.ny.gov/place/rockefeller-park/
Reachable
Yes
SSL (HTTPS)
Secure
Server Response Time
55 ms
Note
Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
Mobile Responsive
Not Assessed
NAP Consistency
Not Assessed
Schema.org Markup
Not Assessed
Note
The site returned an access-restricted response to our audit, so mobile-friendliness, contact-info consistency, and structured data could not be assessed. They were excluded from this category rather than counted against the score.

What to do

  1. The website returned an access-restricted response to our audit tool, so some checks could not be completed. Allowing reputable audit tools to reach the site lets these checks run.
Engaged Attributes
5 of 7 relevant
Active Attributes
Accessibility Options, Parking Options, Dog Friendly, Good for Children
Indicated As Not Offered
Payment Options
Accessibility Features
Present

What to do

  1. This profile engages 5 of 7 attributes relevant to the business type. Setting the remaining 2 attributes gives Google a fuller picture: Restroom, Good for Groups.

Add this badge to the business website

Show site visitors this Google Business Profile score and let them open the full report. Pick a style and theme, then paste the code where you want the badge to appear.

Style
Theme
Embed code
<a href="https://gbpcentral.com/audit/report/BE_JeqL1Bp4?utm_source=badge&amp;utm_medium=referral&amp;utm_campaign=gbp_score_badge" target="_blank" rel="noopener">
  <img src="https://gbpcentral.com/audit/badge/BE_JeqL1Bp4.svg?style=horizontal&amp;theme=light" alt="GBP Score: 93 out of 100 (grade A), audited by GBPcentral" width="280" height="104" loading="lazy" style="max-width:100%;height:auto">
</a>

Paste this where you want the badge to appear.

Local Competitor Benchmark

How this profile compares with nearby businesses found for “Park” at the time of this audit.

#2 Position in the category search
4.6 Competitor avg rating
19,629 Competitor avg reviews
76,696 Review gap to leader
Nearby competitors with their ratings and review counts
Business Rating Reviews Review volume compared
Rockefeller Park This business 4.7 3,764
City Hall Park 4.5 16,285
Washington Market Park 4.5 559
Silverstein Family Park 4.5 427
Teardrop Park 4.7 415
The Battery 4.6 80,460

Key takeaways

  • Local competitors average 19629 reviews at a 4.56 star rating.
  • The most-reviewed competitor has 80460 reviews; this profile has 3764 (a gap of 76696).

Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.

Local Visibility Map

See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.

This audit was generated on Sep 2, 2026. Google may hold newer data for this business now.

Go Further with GBPcentral

One platform for the work this report measures: posts, reviews, analytics, and profile health.

Review Management Tools

Review alerts, response tracking, and sentiment in one place.

Post Scheduling & Automation

Scheduled posts keep the profile active week after week.

Performance Analytics

Views, clicks, calls, and direction requests over time.

Profile Health Monitoring

A live score that flags profile gaps as they appear.

Multi-Location Management

Every location managed from one dashboard.

Explore all features

Talk to a GBP Specialist

Want to go beyond the basics? Our team can review these audit results and identify advanced optimization opportunities specific to this business.

Book a Free Consultation

About this report

Data source
Provided by Google
Generated
Sep 2, 2026 3:23 PM
Scoring engine
GBPcentral 4.2 How scores work

Represent this business? You can ask for it to be excluded from search engine promotion and award consideration.

Request exclusion