Smoothie King

691 US-1 Unit 1, Edison, NJ 08817, USA Juice Shop
Visit website +1 848-202-9662 View on Google Maps
Above Average
B

Industry median 82 Top 10% start at 91 5 points below median

How your score is calculated
Audit Another Embed Badge

Quick Wins (Do These First)

Implement a review request strategy
Review Volume
High Impact About 45 minutes
Reviews in your Google sample highlight "fantastic", "fri...
Review Sentiment & Quality
Medium Impact About 15 minutes
You're engaged on 9 of 20 attributes relevant to your bus...
Attributes & Services
Medium Impact About 15 minutes
What's Possible

Fix these and your score lifts to 79

This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing you, weighted the same way the audit weights every category.

Where you are now 77
After these 3 wins 79
+2 points Based on what each fix is worth in the audit. Your live score also moves with your reviews and your website.

Aim for 90 or higher to earn the Excellence Award

GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Work through the Critical Issues and Quick Wins above to raise your score.

Program methodology Certified businesses

Critical Issues

Nothing critical. This profile clears the essentials, so you can skip straight to the quick wins below.

Category Scores

Business Name Present
Address Complete
Phone Number Present
Website Present
Business Hours Set
Business Status Operational
Editorial Summary Present
Primary Category Set
Additional Categories Good
Category Specificity Mixed
Photos Detected 10+
Status Excellent
Industry Benchmark 10-20 typical for Restaurants & Food
Note Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
  • Google's public data reports at most 10 photos, so we cannot see your full library. Listings in Restaurants & Food typically carry 10 to 20 photos. Keep adding current photos across your exterior, interior, team, and what you sell.
Review Count 68
Status Average
Industry Benchmark 20-100 average for Restaurants & Food
  • You have 68 reviews, which is average for Restaurants & Food. Aim for 300+ to rank in the top tier.
  • Implement a review request strategy. Send follow-up emails or texts after each job or visit with a direct link to your Google review page.
Average Rating 3.9
Based On 68 reviews
Status Needs Improvement
  • Your rating is 3.9. Higher ratings improve your likelihood of appearing in local search results. Target 4.3+ to be competitive in your market.
Reviews in Google Sample 5 of 68 total
Detailed Reviews in Sample (50+ words) 2
Themes in Sample (Positive) fantastic, friendly, quick
Themes in Sample (Negative) poor

Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not your full review history.

  • Reviews in your Google sample highlight "fantastic", "friendly", "quick". Emphasize these strengths in your marketing.
  • Reviews in your Google sample mention "poor". Address these issues operationally to improve your rating.
Hours Published Yes
Coverage Complete
Secondary Hours Set
Active Management Standard
  • Set special hours for upcoming holidays or documented exceptions to your normal schedule. This is a visible signal to Google that you actively manage your listing.
Website URL https://locations.smoothieking.com/ll/us/nj/edison/691-route-1-south/
Reachable Yes
SSL (HTTPS) Secure
Server Response Time 23 ms
Note Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
Mobile Responsive Yes
Name Match (Website/GBP) Match
Address Match (Website/GBP) Mismatch
Phone Match (Website/GBP) Match
Schema.org Markup Present
Schema Matches GBP Match
  • Only 2/3 NAP fields match between your website and GBP. Ensure your Name, Address, and Phone are identical everywhere.
Engaged Attributes 9 of 20 relevant
Active Attributes Accessibility Options, Parking Options, Payment Options, Delivery, Dine-in, Takeout, Good for Children, Children's Menu
Accessibility Features Present
  • You're engaged on 9 of 20 attributes relevant to your business type. Setting the remaining 11 attributes gives Google a fuller picture: Curbside Pickup, Reservations, Breakfast, Lunch, Dinner.

Go Further with GBPcentral

Most relevant for you Improve This Score
Review Management Tools
Your reviews scored 50/100. GBPcentral helps you respond to reviews faster, track response rates, and turn negative feedback into positive outcomes.
Available with GBPcentral
Post Scheduling & Automation
Keep your profile active with scheduled posts. Regular posting signals an active business to Google and keeps your listing top-of-mind for customers.
Available with GBPcentral
Performance Analytics
Track views, clicks, calls, and direction requests over time. See exactly how customers find and interact with your listing.
Available with GBPcentral
Multi-Location Management
Manage multiple Google Business Profiles from one dashboard. Bulk posting, consistent branding, and unified analytics across all locations.

Talk to a GBP Specialist

Want to go beyond the basics? Our team can review your audit results and identify advanced optimization opportunities specific to your industry.

Book a Free Consultation

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This audit was generated on May 30, 2026. Google may hold newer data for this business now.

About this report

Data source
Provided by Google
Generated
May 30, 2026 11:18 AM
Scoring engine
GBPcentral 4.0 How scores work

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