Smoothie King
Industry median 77 Top 10% start at 90 1 points above median
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What This Means
Smoothie King scores 78 of 100, a B grade, which the scale reads as above average. That is above the current median of 77 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Business Hours Optimization at 100 of 100.
The weakest area is Review Rating at 50 of 100, which makes it the natural place to focus first.
Resolving the 3 quick wins below is worth 2 points on this scale, which would move the score to 80 of 100 and a B+ grade.
Quick Wins (The Fastest Fixes)
Implement a review request strategy. Send follow-up emails or texts after each job or visit with a direct link to the listing's Google review page.
Reviews in the Google sample highlight "fantastic", "friendly", "quick". Emphasize these strengths in the marketing.
This profile engages 9 of 20 attributes relevant to the business type. Setting the remaining 11 attributes gives Google a fuller picture: Curbside Pickup, Reservations, Breakfast, Lunch, Dinner.
These fixes lift the score to 80
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
Aim for 90 or higher to earn the Excellence Award
GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Working through this report's Quick Wins and Critical Issues is the fastest route there.
Critical Issues
Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Present
- Primary Category
- Set
- Additional Categories
- Good
- Category Specificity
- Mixed
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 10-20 typical for Restaurants & Food
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
What to do
- Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Restaurants & Food typically carry 10 to 20 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
- Review Count
- 68
- Status
- Average
- Industry Benchmark
- 20-100 average for Restaurants & Food
What to do
- The listing has 68 reviews, which is average for Restaurants & Food. Aim for 300+ to rank in the top tier.
- Implement a review request strategy. Send follow-up emails or texts after each job or visit with a direct link to the listing's Google review page.
- Average Rating
- 3.9
- Based On
- 68 reviews
- Status
- Needs Improvement
What to do
- The rating is 3.9. Higher ratings improve the odds of appearing in local search results. Target 4.3+ to be competitive in the market.
- Reviews in Google Sample
- 5 of 68 total
- Detailed Reviews in Sample (50+ words)
- 2
- Themes in Sample (Positive)
- fantastic, friendly, quick
- Themes in Sample (Negative)
- poor
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "fantastic", "friendly", "quick". Emphasize these strengths in the marketing.
- Reviews in the Google sample mention "poor". Address these issues operationally to improve the rating.
- Hours Published
- Yes
- Coverage
- Complete
- Secondary Hours
- Set
- Holiday Hours
- Not Visible
- Note
- Google's public data shows holiday hours only for the seven days after the audit, so they are reported here when visible and not scored.
- Website URL
- https://locations.smoothieking.com/ll/us/nj/edison/691-route-1-south/
- Reachable
- Yes
- SSL (HTTPS)
- Secure
- Server Response Time
- 23 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- Yes
- Name Match (Website/GBP)
- Match
- Address Match (Website/GBP)
- Mismatch
- Phone Match (Website/GBP)
- Match
- Schema.org Markup
- Present
- Schema Matches GBP
- Match
What to do
- Only 2/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
- Engaged Attributes
- 9 of 20 relevant
- Active Attributes
- Accessibility Options, Parking Options, Payment Options, Delivery, Dine-in, Takeout, Good for Children, Children's Menu
- Accessibility Features
- Present
What to do
- This profile engages 9 of 20 attributes relevant to the business type. Setting the remaining 11 attributes gives Google a fuller picture: Curbside Pickup, Reservations, Breakfast, Lunch, Dinner.
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This audit was generated on May 30, 2026. Google may hold newer data for this business now.
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Review rating scored 50/100. Response tracking and alerts drive the steady work that lifts it.
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- Data source
- Provided by Google
- Generated
- May 30, 2026 11:18 AM
- Scoring engine
- GBPcentral 4.4 How scores work
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