XPR Construction inc. - Entrepreneur général, Rénovation Blainville
Industry median 80 Top 10% start at 92 7 points below median
How this score is calculatedWhat This Means
XPR Construction inc. - Entrepreneur général, Rénovation Blainville scores 73 of 100, a B- grade, which the scale reads as decent. That is below the current median of 80 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Profile Completeness at 100 of 100.
The weakest area is Review Volume at 50 of 100, which makes it the natural place to focus first.
Resolving the 3 quick wins below is worth 6 points on this scale, which would move the score to 79 of 100 and a B grade.
Quick Wins (The Fastest Fixes)
The primary category 'General Contractor' is quite generic. Consider a more specific category that better describes the business to rank for more relevant searches.
Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".
Only 2/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
These fixes lift the score to 79
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
Aim for 90 or higher to earn the Excellence Award
GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Working through this report's Quick Wins and Critical Issues is the fastest route there.
Critical Issues
Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
This check is automated and conservative, and only Google can rule on a name with authority. If the wording above is the business's consistently used real-world name on signage and branding, it may comply as written.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Not Available
- Primary Category
- Set
- Additional Categories
- Good
- Category Specificity
- Generic
What to do
- The primary category 'General Contractor' is quite generic. Consider a more specific category that better describes the business to rank for more relevant searches.
- Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 5-10 typical for Home Services
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
- Review Count
- 13
- Status
- Average
- Industry Benchmark
- 10-50 average for Home Services
What to do
- The listing has 13 reviews, which is average for Home Services. Aim for 150+ to rank in the top tier.
- Implement a review request strategy. Send follow-up emails or texts after each job or visit with a direct link to the listing's Google review page.
- Average Rating
- 4.4
- Based On
- 13 reviews
- Status
- Very Good
What to do
- A rating of 4.4 is solid. Focus on delivering consistently great experiences to push above 4.5.
- Reviews in Google Sample
- 5 of 13 total
- Detailed Reviews in Sample (50+ words)
- 1
- Translated Reviews in Sample
- Some reviews were written in French and read here in Google's English translation. Themes reflect the translation, not the original wording.
- Themes in Sample (Positive)
- highly recommend, professional, efficient
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "highly recommend", "professional", "efficient". Emphasize these strengths in the marketing.
- Hours Published
- Yes
- Coverage
- Complete
- Secondary Hours
- Not Set
- Active Management
- Standard
What to do
- Set special hours for upcoming holidays or documented exceptions to the normal schedule. This is a visible signal to Google that the listing is actively managed.
- Website URL
- https://www.411habitation.com/renovations/laurentides/blainville-15/renovations-blainville.htm
- Reachable
- Yes
- SSL (HTTPS)
- Secure
- Server Response Time
- 677 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- Yes
- Name Match (Website/GBP)
- Match
- Address Match (Website/GBP)
- Mismatch
- Phone Match (Website/GBP)
- Match
- Schema.org Markup
- Missing
What to do
- Only 2/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
- Add LocalBusiness Schema.org markup to the website. This helps Google connect the web presence to the GBP listing and improves local ranking signals.
- Engaged Attributes
- 1 of 3 relevant
- Active Attributes
- Accessibility Options
- Accessibility Features
- Present
What to do
- This profile engages 1 of 3 attributes relevant to the business type. Setting the remaining 2 attributes gives Google a fuller picture: Parking Options, Payment Options.
Add this badge to the business website
Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
This audit was generated on Jul 22, 2026. Google may hold newer data for this business now.
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- Data source
- Provided by Google
- Generated
- Jul 22, 2026 7:06 PM
- Scoring engine
- GBPcentral 4.2 How scores work
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