Enzo Ferrari Museum.
Industry median 77 Top 10% start at 90 2 points above median
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What This Means
Enzo Ferrari Museum. scores 79 of 100, a B grade, which the scale reads as above average. That is above the current median of 77 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Review Volume at 100 of 100.
One category needs urgent attention: Website & Online Presence at 10 of 100. Scores under 30 mark a gap significant enough to hold back the areas that are working.
Resolving the 3 quick wins below is worth 18 points on this scale, which would move the score to 97 of 100 and a A+ grade.
Quick Wins (The Fastest Fixes)
The website could not be reached. Make sure it is live and loading correctly.
This profile engages 4 of 7 attributes relevant to the business type. Setting the remaining 3 attributes gives Google a fuller picture: Payment Options, Good for Groups, Dog Friendly.
A rating of 4.5 is solid. Focus on delivering consistently great experiences to push above 4.5.
These fixes lift the score to 97
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
Aim for 90 or higher to earn the Excellence Award
GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Working through this report's Quick Wins and Critical Issues is the fastest route there.
Critical Issues
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Present
- Primary Category
- Set
- Additional Categories
- Good
- Category Specificity
- Mixed
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 20-40 typical for Entertainment & Attractions
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
What to do
- Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Entertainment & Attractions typically carry 20 to 40 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
- Review Count
- 23356
- Status
- Excellent
- Industry Benchmark
- 50-200 average for Entertainment & Attractions
- Average Rating
- 4.5
- Based On
- 23356 reviews
- Status
- Very Good
What to do
- A rating of 4.5 is solid. Focus on delivering consistently great experiences to push above 4.5.
- Reviews in Google Sample
- 5 of 23356 total
- Detailed Reviews in Sample (50+ words)
- 5
- Themes in Sample (Positive)
- love, great, fantastic
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "love", "great", "fantastic". Emphasize these strengths in the marketing.
- Hours Published
- Yes
- Coverage
- Complete
- Secondary Hours
- Not Set
- Holiday Hours
- Not Visible
- Note
- Google's public data shows holiday hours only for the seven days after the audit, so they are reported here when visible and not scored.
- Website URL
- https://www.ferrari.com/it-IT/museums/enzo-ferrari-modena
- Reachable
- Unreachable
What to do
- The website could not be reached. Make sure it is live and loading correctly.
- Engaged Attributes
- 4 of 7 relevant
- Active Attributes
- Accessibility Options, Parking Options, Restroom, Good for Children
- Accessibility Features
- Present
What to do
- This profile engages 4 of 7 attributes relevant to the business type. Setting the remaining 3 attributes gives Google a fuller picture: Payment Options, Good for Groups, Dog Friendly.
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Local Visibility Map
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This audit was generated on May 8, 2026. Google may hold newer data for this business now.
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- Data source
- Provided by Google
- Generated
- May 8, 2026 5:39 AM
- Scoring engine
- GBPcentral 4.4 How scores work
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