Beauty Bar

231 E 14th St, New York, NY 10003, USA Bar
Visit website +1 212-539-1389 View on Google Maps
Good
B+

Industry median 82 Top 10% start at 91 Right at the median

How your score is calculated
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Quick Wins (Do These First)

Add secondary categories to appear in more search results
Category Optimization
High Impact About 15 minutes
Your website does not use HTTPS
Website & Online Presence
High Impact About 45 minutes
Reviews in your Google sample highlight "great", "best", ...
Review Sentiment & Quality
Medium Impact About 15 minutes
What's Possible

Fix these and your score lifts to 90

This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing you, weighted the same way the audit weights every category.

Where you are now 82
After these 3 wins 90
+8 points Based on what each fix is worth in the audit. Your live score also moves with your reviews and your website.

You are 8 points away from the Gold Excellence Award

The GBPcentral Gold Excellence Award is awarded to businesses scoring 90 or higher on this audit and meeting the full published criteria for their category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. The Quick Wins above are the fastest route to closing the gap.

Notify me when this profile scores 90 or higher

If a future audit of this profile crosses the Gold threshold, you will get one email so you can apply.

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Watching this profile

You will get one email at that address if a future audit of this profile reaches a qualifying score.

See the criteria View certified businesses

Critical Issues

Nothing critical. This profile clears the essentials, so you can skip straight to the quick wins below.

Category Scores

Business Name Present
Address Complete
Phone Number Present
Website Present
Business Hours Set
Business Status Operational
Editorial Summary Present
Primary Category Set
Additional Categories None
Category Specificity Specific
  • Add secondary categories to appear in more search results. Aim for at least 3 relevant categories.
Photos Detected 10+
Status Excellent
Industry Benchmark 10-20 typical for Restaurants & Food
Note Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
  • Google's public data reports at most 10 photos, so we cannot see your full library. Listings in Restaurants & Food typically carry 10 to 20 photos. Keep adding current photos across your exterior, interior, team, and what you sell.
Review Count 806
Status Excellent
Industry Benchmark 20-100 average for Restaurants & Food
Average Rating 4.3
Based On 806 reviews
Status Very Good
  • Your rating of 4.3 is solid. Focus on delivering consistently great experiences to push above 4.5.
Reviews in Google Sample 5 of 806 total
Detailed Reviews in Sample (50+ words) 3
Themes in Sample (Positive) great, best, friendly
Themes in Sample (Negative) disappointed

Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not your full review history.

  • Reviews in your Google sample highlight "great", "best", "friendly". Emphasize these strengths in your marketing.
  • Reviews in your Google sample mention "disappointed". Address these issues operationally to improve your rating.
Hours Published Yes
Coverage Complete
Secondary Hours Not Set
Active Management Standard
  • Set special hours for upcoming holidays or documented exceptions to your normal schedule. This is a visible signal to Google that you actively manage your listing.
Website URL http://thebeautybar.com/
Reachable Yes
SSL (HTTPS) Missing
Server Response Time 99 ms
Note Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
Mobile Responsive Yes
Name Match (Website/GBP) Match
Address Match (Website/GBP) Match
Phone Match (Website/GBP) Match
Schema.org Markup Present
Schema Detail Minimal
  • Your website does not use HTTPS. This is a critical trust signal for both Google and customers. Get an SSL certificate.
  • Your Schema.org markup is present but minimal. Add your business name, full address, telephone, and URL so the markup carries the information Google needs to match it to your GBP listing.
Engaged Attributes 13 of 20 relevant
Active Attributes Accessibility Options, Payment Options, Dine-in, Beer, Wine, Good for Groups, Restroom
Indicated As Not Offered Delivery, Takeout, Reservations, Lunch, Outdoor Seating, Good for Children
Accessibility Features Present
  • You're engaged on 13 of 20 attributes relevant to your business type. Setting the remaining 7 attributes gives Google a fuller picture: Parking Options, Curbside Pickup, Breakfast, Dinner, Vegetarian Options.

Go Further with GBPcentral

Available with GBPcentral
Review Management Tools
Your review score is strong. GBPcentral helps you maintain it with response tracking and review alerts so nothing slips through the cracks.
Available with GBPcentral
Post Scheduling & Automation
Keep your profile active with scheduled posts. Regular posting signals an active business to Google and keeps your listing top-of-mind for customers.
Most relevant for you Improve This Score
Performance Analytics
Your website presence scored 65/100. GBPcentral tracks how customers find you and shows which improvements drive the most traffic.
Available with GBPcentral
Multi-Location Management
Manage multiple Google Business Profiles from one dashboard. Bulk posting, consistent branding, and unified analytics across all locations.

Talk to a GBP Specialist

Want to go beyond the basics? Our team can review your audit results and identify advanced optimization opportunities specific to your industry.

Book a Free Consultation

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This audit was generated on Jun 16, 2026. Google may hold newer data for this business now.

About this report

Data source
Provided by Google
Generated
Jun 16, 2026 10:30 AM
Scoring engine
GBPcentral 4.0 How scores work

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