Wood Kingdom ltd

Wood Kingdom, Spintex Rd, Accra, Ghana Furniture store
Decent
B-

Industry median 77 Top 10% start at 91 4 points below median

How this score is calculated

What This Means

Wood Kingdom ltd scores 73 of 100, a B- grade, which the scale reads as decent. That is below the current median of 77 across audits run with this tool.

The strongest areas are Photos & Visual Content at 100 of 100 and Review Rating at 100 of 100.

One category needs urgent attention: Website & Online Presence at 10 of 100. Scores under 30 mark a gap significant enough to hold back the areas that are working.

Resolving the 3 quick wins below is worth 14 points on this scale, which would move the score to 87 of 100 and a A- grade.

Quick Wins (The Fastest Fixes)

Implement a review request strategy
Review Volume

Implement a review request strategy. Send follow-up emails or texts after each job or visit using the listing's Google review link: https://www.google.com/maps/place//data=!4m3!3m2!1s0xfdf850039f24713:0x204b75a05f8fc2b7!12e1?g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA

High impact, about 45 minutes
The website could not be reached
Website & Online Presence

The website could not be reached. Make sure it is live and loading correctly.

High impact, about 45 minutes, worth 90 category points
Reviews in the Google sample highlight "highly recommend", "quality", "professional"
Review Sentiment & Quality

Reviews in the Google sample highlight "highly recommend", "quality", "professional". Emphasize these strengths in the marketing.

Medium impact, about 15 minutes
What's Possible

These fixes lift the score to 87

This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.

Score today 73
After these 3 wins 87

Aim for 90 or higher to earn the Excellence Award

GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Working through this report's Quick Wins and Critical Issues is the fastest route there.

Critical Issues

Google Policy Check

Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.

The business name follows Google's naming guidelines
No added keywords, services, locations, or promotional wording were detected in the published name.

Category Scores

Business Name
Present
Address
Complete
Phone Number
Present
Website
Present
Business Hours
Set
Business Status
Operational
Editorial Summary
Not Available
Primary Category
Set
Additional Categories
Good
Category Specificity
Mixed
Photos Detected
10+
Status
Excellent
Industry Benchmark
10-15 typical for Retail
Note
Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.

What to do

  1. Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Retail typically carry 10 to 15 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
Review Count
39
Status
Average
Industry Benchmark
10-50 average for Retail

What to do

  1. The listing has 39 reviews, which is average for Retail. Aim for 150+ to rank in the top tier.
  2. Implement a review request strategy. Send follow-up emails or texts after each job or visit using the listing's Google review link: https://www.google.com/maps/place//data=!4m3!3m2!1s0xfdf850039f24713:0x204b75a05f8fc2b7!12e1?g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
Average Rating
4.8
Based On
39 reviews
Status
Excellent
Reviews in Google Sample
5 of 39 total
Themes in Sample (Positive)
highly recommend, quality, professional

Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.

What to do

  1. Reviews in the Google sample highlight "highly recommend", "quality", "professional". Emphasize these strengths in the marketing.
Hours Published
Yes
Coverage
Complete
Secondary Hours
Not Set
Holiday Hours
Not Visible
Note
Google's public data shows holiday hours only for the seven days after the audit, so they are reported here when visible and not scored.
Website URL
http://www.woodkingdomltd.com/
Reachable
Unreachable

What to do

  1. The website could not be reached. Make sure it is live and loading correctly.
Engaged Attributes
4 of 6 relevant
Active Attributes
Accessibility Options, Parking Options, Payment Options, Delivery
Accessibility Features
Present

What to do

  1. This profile engages 4 of 6 attributes relevant to the business type. Setting the remaining 2 attributes gives Google a fuller picture: Curbside Pickup, Restroom.

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Local Competitor Benchmark

How this profile compares with nearby businesses found for “Furniture store” at the time of this audit.

20+ Position in the category search
4.4 Competitor avg rating
744 Competitor avg reviews
2,701 Review gap to leader
Nearby competitors with their ratings and review counts
Business Rating Reviews Review volume compared
Wood Kingdom ltd This business 4.8 39
Orca Deco Ghana 4.4 2,740
2HB HOME DECOR 4.6 53
KITEA FURNITURE & DECORATION 4.6 704
Lifestyle Gallery 4.1 111
Furniture City Ghana 4.2 114

Key takeaways

  • Local competitors average 744 reviews at a 4.38 star rating.
  • The most-reviewed competitor has 2740 reviews; this profile has 39 (a gap of 2701).
  • This profile did not appear in the top local results for "Furniture store".

Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.

Local Visibility Map

See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.

This audit was generated on Sep 16, 2026. Google may hold newer data for this business now.

Go Further with GBPcentral

One platform for the work this report measures: posts, reviews, analytics, and profile health.

Most relevant for this profile
Performance Analytics

Website presence scored 10/100. Track how customers move from this profile to the website and see each fix pay off.

Review Management Tools

Review alerts, response tracking, and sentiment in one place.

Post Scheduling & Automation

Scheduled posts keep the profile active week after week.

Profile Health Monitoring

A live score that flags profile gaps as they appear.

Multi-Location Management

Every location managed from one dashboard.

Explore all features

Talk to a GBP Specialist

Want to go beyond the basics? Our team can review these audit results and identify advanced optimization opportunities specific to this business.

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About this report

Data source
Provided by Google
Generated
Sep 16, 2026 10:02 AM
Scoring engine
GBPcentral 4.4 How scores work

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