Ruth's Diner
Industry median 78 Top 10% start at 91 13 points above median
How this score is calculated91/100 puts this business ahead of most local businesses. Share this report on social or with the team behind it so customers see the work.
What This Means
Ruth's Diner scores 91 of 100, a A grade, which the scale reads as excellent. That is above the current median of 78 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Review Volume at 100 of 100.
The weakest area is Website & Online Presence at 68 of 100, which makes it the natural place to focus first.
Resolving the 3 quick wins below is worth 2 points on this scale, which would move the score to 93 of 100 and a A grade.
Quick Wins (The Fastest Fixes)
Only 2/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
The website loads securely over HTTPS, but the website field on the Google Business Profile still points at the http:// address. Update it to the https:// address so customers and Google are sent straight to the secure version.
Set special hours for upcoming holidays or documented exceptions to the normal schedule. This is a visible signal to Google that the listing is actively managed.
These fixes lift the score to 93
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
This business holds the 2026 Gold Excellence Award
The award is active through December 31, 2026. The public certificate page can be shared at any time.
Critical Issues
Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Present
- Primary Category
- Set
- Additional Categories
- Good
- Category Specificity
- Mixed
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 10-20 typical for Restaurants & Food
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
What to do
- Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Restaurants & Food typically carry 10 to 20 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
- Review Count
- 5959
- Status
- Excellent
- Industry Benchmark
- 20-100 average for Restaurants & Food
- Average Rating
- 4.6
- Based On
- 5959 reviews
- Status
- Excellent
- Reviews in Google Sample
- 5 of 5959 total
- Google's Review Summary
- Diners like this restaurant's delicious comfort food, especially the mile-high biscuits with homemade jam, and generous portions. They also highlight the charming, historic atmosphere, particularly the beautiful outdoor patio with live music. Guests mention the friendly, attentive staff and appreciate the reasonable prices. (Summarized with Gemini)
- Detailed Reviews in Sample (50+ words)
- 3
- Themes in Sample (Positive)
- friendly, quick, wonderful
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "friendly", "quick", "wonderful". Emphasize these strengths in the marketing.
- Hours Published
- Yes
- Coverage
- Complete
- Secondary Hours
- Not Set
- Active Management
- Standard
What to do
- Set special hours for upcoming holidays or documented exceptions to the normal schedule. This is a visible signal to Google that the listing is actively managed.
- Website URL
- http://ruthsdiner.com/
- Reachable
- Yes
- SSL (HTTPS)
- Secure
- Profile Website URL
- Insecure Scheme
- Server Response Time
- 276 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- Yes
- Name Match (Website/GBP)
- Match
- Address Match (Website/GBP)
- Mismatch
- Phone Match (Website/GBP)
- Match
- Schema.org Markup
- Missing
What to do
- The website loads securely over HTTPS, but the website field on the Google Business Profile still points at the http:// address. Update it to the https:// address so customers and Google are sent straight to the secure version.
- Only 2/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
- Add LocalBusiness Schema.org markup to the website. This helps Google connect the web presence to the GBP listing and improves local ranking signals.
- Engaged Attributes
- 20 of 20 relevant
- Active Attributes
- Accessibility Options, Parking Options, Payment Options, Dine-in, Takeout, Breakfast, Lunch, Dinner
- Indicated As Not Offered
- Delivery, Curbside Pickup, Reservations
- Accessibility Features
- Present
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Local Competitor Benchmark
How this profile compares with nearby businesses found for “Diner” at the time of this audit.
| Business | Rating | Reviews | Review volume compared |
|---|---|---|---|
| Ruth's Diner This business | 4.6 | 5,959 | |
| Dee's Family Restaurant | 4.4 | 3,936 | |
| Eggs In the City | 4.7 | 2,677 | |
| Hash Kitchen | 4.6 | 1,190 | |
| Emigration Cafe | 4.2 | 348 | |
| Vertical Diner | 4.5 | 3,528 |
Key takeaways
- Local competitors average 2336 reviews at a 4.48 star rating.
- The most-reviewed competitor has 3936 reviews; this profile has 5959 (a gap of 0).
- The highest-rated competitor leads this profile by 0.1 stars.
Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.
Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
Score History
Since the previous audit on Apr 24, 2026
+4 points- Website & Online Presence 46 to 68 +22
- Review Sentiment & Quality 93 to 100 +7
- Aug 1, 2026 91/100 A View report Compare
- Jul 31, 2026 91/100 A This report
- Apr 24, 2026 87/100 A- View report Compare
This audit was generated on Jul 31, 2026. Google may hold newer data for this business now.
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- Data source
- Provided by Google
- Generated
- Jul 31, 2026 7:17 PM
- Scoring engine
- GBPcentral 4.2 How scores work
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