Chocolaterie Julien Dechenaud - Vincennes
Industry median 80 Top 10% start at 92 2 points below median
How this score is calculatedWhat This Means
Chocolaterie Julien Dechenaud - Vincennes scores 78 of 100, a B grade, which the scale reads as above average. That is below the current median of 80 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Review Volume at 100 of 100.
The weakest area is Attributes & Services at 50 of 100, which makes it the natural place to focus first.
Resolving the 3 quick wins below is worth 7 points on this scale, which would move the score to 85 of 100 and a A- grade.
Quick Wins (The Fastest Fixes)
The primary category 'Food' is quite generic. Consider a more specific category that better describes the business to rank for more relevant searches.
The listing has 2 additional categories. Consider adding 1 more to appear in more search results.
Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".
These fixes lift the score to 85
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
Aim for 90 or higher to earn the Excellence Award
GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Working through this report's Quick Wins and Critical Issues is the fastest route there.
Critical Issues
Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
This check is automated and conservative, and only Google can rule on a name with authority. If the wording above is the business's consistently used real-world name on signage and branding, it may comply as written.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Not Available
- Primary Category
- Set
- Additional Categories
- Partial
- Category Specificity
- Generic
What to do
- The primary category 'Food' is quite generic. Consider a more specific category that better describes the business to rank for more relevant searches.
- The listing has 2 additional categories. Consider adding 1 more to appear in more search results.
- Use more specific categories instead of generic ones. For example, "Italian Restaurant" ranks better than just "Restaurant".
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 10-20 typical for Restaurants & Food
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
What to do
- Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Restaurants & Food typically carry 10 to 20 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
- Review Count
- 609
- Status
- Excellent
- Industry Benchmark
- 20-100 average for Restaurants & Food
- Average Rating
- 4.6
- Based On
- 609 reviews
- Status
- Excellent
- Reviews in Google Sample
- 5 of 609 total
- Detailed Reviews in Sample (50+ words)
- 2
- Themes in Sample (Positive)
- excellent, great, highly recommend
- Themes in Sample (Negative)
- cold, amazing
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "excellent", "great", "highly recommend". Emphasize these strengths in the marketing.
- Reviews in the Google sample mention "cold", "amazing". Address these issues operationally to improve the rating.
- Hours Published
- Yes
- Coverage
- Complete
- Secondary Hours
- Not Set
- Active Management
- Standard
What to do
- Set special hours for upcoming holidays or documented exceptions to the normal schedule. This is a visible signal to Google that the listing is actively managed.
- Website URL
- http://www.juliendechenaud.com/
- Reachable
- Yes
- SSL (HTTPS)
- Secure
- Profile Website URL
- Insecure Scheme
- Server Response Time
- 2.3 s
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- Yes
- Name Match (Website/GBP)
- Mismatch
- Address Match (Website/GBP)
- Mismatch
- Phone Match (Website/GBP)
- Match
- Schema.org Markup
- Present
- Schema Detail
- Partial
What to do
- The website loads securely over HTTPS, but the website field on the Google Business Profile still points at the http:// address. Update it to the https:// address so customers and Google are sent straight to the secure version.
- The server's response time is 2.3 s. This is too slow. Investigate slow database queries, enable server-side caching, and consider a CDN to reduce time to first byte.
- The business name on the website doesn't match the GBP listing ('Chocolaterie Julien Dechenaud - Vincennes'). Consistent NAP (Name, Address, Phone) is critical for local SEO.
- Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
- The Schema.org markup is present but missing key details (address and telephone). Add a complete address and telephone property so search engines can reconcile the structured data with the GBP listing.
- Engaged Attributes
- 5 of 20 relevant
- Active Attributes
- Accessibility Options, Payment Options, Delivery
- Indicated As Not Offered
- Dine-in, Takeout
- Accessibility Features
- Present
What to do
- This profile engages 5 of 20 attributes relevant to the business type. Setting the remaining 15 attributes gives Google a fuller picture: Parking Options, Curbside Pickup, Reservations, Breakfast, Lunch.
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Local Competitor Benchmark
How this profile compares with nearby businesses found for “Food Store” at the time of this audit.
| Business | Rating | Reviews | Review volume compared |
|---|---|---|---|
| Chocolaterie Julien Dechenaud - Vincennes This business | 4.6 | 609 | |
| Le verger de Vincennes | 4.9 | 187 | |
| FOOD Y VINO | 4.9 | 127 | |
| Les Produits de la Vie | 5.0 | 34 | |
| Mon Epicerie Paris | 4.8 | 362 | |
| FOOD MARKET | 4.6 | 10 |
Key takeaways
- Local competitors average 144 reviews at a 4.84 star rating.
- The most-reviewed competitor has 362 reviews; this profile has 609 (a gap of 0).
- This profile did not appear in the top local results for "Food Store".
- The highest-rated competitor leads this profile by 0.4 stars.
Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.
Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
This audit was generated on Aug 4, 2026. Google may hold newer data for this business now.
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- Data source
- Provided by Google
- Generated
- Aug 4, 2026 3:52 PM
- Scoring engine
- GBPcentral 4.2 How scores work
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