United States Air Force Academy

2354 Fairchild Dr Suite 3A15, Air Force Academy, CO 80840, USA University
Decent
B-

Industry median 77 Top 10% start at 91 7 points below median

How this score is calculated

What This Means

United States Air Force Academy scores 70 of 100, a B- grade, which the scale reads as decent. That is below the current median of 77 across audits run with this tool.

The strongest areas are Photos & Visual Content at 100 of 100 and Review Volume at 100 of 100.

2 categories need urgent attention: Business Hours Optimization at 0 of 100 and Website & Online Presence at 10 of 100. Scores under 30 mark gaps significant enough to hold back the areas that are working.

Resolving the 3 quick wins below is worth 9 points on this scale, which would move the score to 79 of 100 and a B grade.

Quick Wins (The Fastest Fixes)

Set the business hours
Profile Completeness

Set the business hours. Incomplete hours reduce trust and can cost the listing customers.

High impact, about 15 minutes, worth 25 category points
Set the business hours for all 7 days
Business Hours Optimization

Set the business hours for all 7 days. Even if closed, mark as "Closed" rather than leaving blank.

High impact, about 15 minutes, worth 100 category points
Businesses without hours lose visibility in "open now" searches, which make up a significant portion of local queries
Business Hours Optimization
High impact, about 15 minutes
What's Possible

These fixes lift the score to 79

This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.

Score today 70
After these 3 wins 79

Aim for 90 or higher to earn the Excellence Award

GBPcentral issues a Gold Excellence Award to businesses scoring 90 or higher on this audit and meeting the full published criteria for their business category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. Working through this report's Quick Wins and Critical Issues is the fastest route there.

Critical Issues

Google Policy Check

Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.

The business name follows Google's naming guidelines
No added keywords, services, locations, or promotional wording were detected in the published name.

Category Scores

Business Name
Present
Address
Complete
Phone Number
Present
Website
Present
Business Hours
Missing
Business Status
Operational
Editorial Summary
Present

What to do

  1. Set the business hours. Incomplete hours reduce trust and can cost the listing customers.
Primary Category
Set
Additional Categories
Good
Category Specificity
Mixed
Photos Detected
10+
Status
Excellent
Industry Benchmark
5-10 typical for Education
Note
Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
Review Count
363
Status
Excellent
Industry Benchmark
10-50 average for Education
Average Rating
4.5
Based On
363 reviews
Status
Very Good

What to do

  1. A rating of 4.5 is solid. Focus on delivering consistently great experiences to push above 4.5.
Reviews in Google Sample
5 of 363 total
Detailed Reviews in Sample (50+ words)
4
Themes in Sample (Positive)
amazing, wonderful, great

Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.

What to do

  1. Reviews in the Google sample highlight "amazing", "wonderful", "great". Emphasize these strengths in the marketing.
Regular Hours
Missing

What to do

  1. Set the business hours for all 7 days. Even if closed, mark as "Closed" rather than leaving blank.
  2. Businesses without hours lose visibility in "open now" searches, which make up a significant portion of local queries.
Website URL
https://www.usafa.af.mil/
Reachable
Unreachable

What to do

  1. The website could not be reached. Make sure it is live and loading correctly.
Engaged Attributes
1 of 5 relevant
Active Attributes
Accessibility Options
Accessibility Features
Present

What to do

  1. This profile engages 1 of 5 attributes relevant to the business type. Setting the remaining 4 attributes gives Google a fuller picture: Parking Options, Payment Options, Restroom, Good for Children.

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Local Visibility Map

See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.

This audit was generated on Apr 20, 2026. Google may hold newer data for this business now.

Go Further with GBPcentral

One platform for the work this report measures: posts, reviews, analytics, and profile health.

Most relevant for this profile
Profile Health Monitoring

Business hours scored 0/100. Continuous monitoring flags hour and completeness gaps as they appear.

Review Management Tools

Review alerts, response tracking, and sentiment in one place.

Post Scheduling & Automation

Scheduled posts keep the profile active week after week.

Performance Analytics

Views, clicks, calls, and direction requests over time.

Multi-Location Management

Every location managed from one dashboard.

Explore all features

Talk to a GBP Specialist

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About this report

Data source
Provided by Google
Generated
Apr 20, 2026 6:53 AM
Scoring engine
GBPcentral 4.4 How scores work

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