Tampa International Airport
Industry median 80 Top 10% start at 92 10 points above median
How this score is calculated90/100 puts this business ahead of most local businesses. Share this report on social or with the team behind it so customers see the work.
What This Means
Tampa International Airport scores 90 of 100, a A grade, which the scale reads as excellent. That is above the current median of 80 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Review Volume at 100 of 100.
The weakest area is Website & Online Presence at 65 of 100, which makes it the natural place to focus first.
Resolving the 3 quick wins below is worth 6 points on this scale, which would move the score to 96 of 100 and a A+ grade.
Quick Wins (The Fastest Fixes)
Only 2/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
Set special hours for upcoming holidays or documented exceptions to the normal schedule. This is a visible signal to Google that the listing is actively managed.
Add LocalBusiness Schema.org markup to the website. This helps Google connect the web presence to the GBP listing and improves local ranking signals.
These fixes lift the score to 96
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
This business holds the 2026 Gold Excellence Award
The award is active through December 31, 2026. The public certificate page can be shared at any time.
Critical Issues
Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Present
- Primary Category
- Set
- Additional Categories
- Partial
- Category Specificity
- Specific
What to do
- The listing has 2 additional categories. Consider adding 1 more to appear in more search results.
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 5-10 typical for Transit & Transportation
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
- Review Count
- 29666
- Status
- Excellent
- Industry Benchmark
- 20-100 average for Transit & Transportation
- Average Rating
- 4.6
- Based On
- 29666 reviews
- Status
- Excellent
- Reviews in Google Sample
- 5 of 29666 total
- Google's Review Summary
- People say this airport is exceptionally clean, well-organized, and easy to navigate, with efficient security lines and convenient tram systems to gates and rental cars. They also highlight the wide variety of food and shopping options, including local favorites, and appreciate the ample seating with charging stations. Guests mention the friendly and helpful staff, contributing to a smooth and stress-free travel experience. (Summarized with Gemini)
- Detailed Reviews in Sample (50+ words)
- 3
- Themes in Sample (Positive)
- great, efficient, wonderful
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "great", "efficient", "wonderful". Emphasize these strengths in the marketing.
- Hours Published
- Yes
- Coverage
- Complete
- Schedule
- Open 24 hours, all week
- Secondary Hours
- Not Set
- Active Management
- Standard
What to do
- Set special hours for upcoming holidays or documented exceptions to the normal schedule. This is a visible signal to Google that the listing is actively managed.
- Website URL
- https://tampaairport.com/
- Reachable
- Yes
- SSL (HTTPS)
- Secure
- Server Response Time
- 578 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- Yes
- Name Match (Website/GBP)
- Match
- Address Match (Website/GBP)
- Match
- Phone Match (Website/GBP)
- Mismatch
- Schema.org Markup
- Missing
What to do
- Only 2/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
- Add LocalBusiness Schema.org markup to the website. This helps Google connect the web presence to the GBP listing and improves local ranking signals.
- Engaged Attributes
- 3 of 4 relevant
- Active Attributes
- Accessibility Options, Parking Options, Restroom
- Accessibility Features
- Present
What to do
- This profile engages 3 of 4 attributes relevant to the business type. Setting the remaining 1 attribute gives Google a fuller picture: Payment Options.
Add this badge to the business website
Local Competitor Benchmark
How this profile compares with nearby businesses found for “International airport” at the time of this audit.
| Business | Rating | Reviews | Review volume compared |
|---|---|---|---|
| Tampa International Airport This business | 4.6 | 29,666 | |
| St. Pete–Clearwater International Airport | 4.4 | 5,493 | |
| International Plaza and Bay Street | 4.6 | 14,731 | |
| Orlando International Airport | 4.1 | 64,263 | |
| Orlando Sanford International Airport | 4.2 | 4,991 | |
| Miami International Airport | 3.9 | 65,589 |
Key takeaways
- Local competitors average 31013 reviews at a 4.24 star rating.
- The most-reviewed competitor has 65589 reviews; this profile has 29666 (a gap of 35923).
Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.
Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
This audit was generated on Jul 31, 2026. Google may hold newer data for this business now.
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Website presence scored 65/100. Track how customers move from this profile to the website and see each fix pay off.
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- Data source
- Provided by Google
- Generated
- Jul 31, 2026 7:18 PM
- Scoring engine
- GBPcentral 4.2 How scores work
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