Lawson’s Finest Liquids

155 Carroll Rd, Waitsfield, VT 05673, USA Brewery
Very Good
A-

Industry median 79 Top 10% start at 91 10 points above median

How this score is calculated
Score worth sharing

89/100 puts this business ahead of most local businesses. Share this report on social or with the team behind it so customers see the work.

What This Means

Lawson’s Finest Liquids scores 89 of 100, a A- grade, which the scale reads as very good. That is above the current median of 79 across audits run with this tool.

The strongest areas are Photos & Visual Content at 100 of 100 and Review Volume at 100 of 100.

The weakest area is Attributes & Services at 50 of 100, which makes it the natural place to focus first.

Resolving the 3 quick wins below is worth 8 points on this scale, which would move the score to 97 of 100 and a A+ grade.

Quick Wins (The Fastest Fixes)

Only 1/3 NAP fields match between the website and GBP
Website & Online Presence

Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.

High impact, about 15 minutes, worth 13 category points
This profile engages 6 of 20 attributes relevant to the business type
Attributes & Services

This profile engages 6 of 20 attributes relevant to the business type. Setting the remaining 14 attributes gives Google a fuller picture: Dine-in, Curbside Pickup, Reservations, Breakfast, Lunch.

Medium impact, about 15 minutes, worth 50 category points
The Schema
Website & Online Presence

The Schema.org markup is present but missing key details (address and telephone). Add a complete address and telephone property so search engines can reconcile the structured data with the GBP listing.

Medium impact, about 45 minutes, worth 15 category points
What's Possible

These fixes lift the score to 97

This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.

Score today 89
After these 3 wins 97

This business is 1 point away from the Gold Excellence Award

The GBPcentral Gold Excellence Award is awarded to businesses scoring 90 or higher on this audit and meeting the full published criteria for their category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. The Quick Wins above are the fastest route to closing the gap.

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Critical Issues

Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.

Google Policy Check

Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.

Marketing language in the business name
Detected: Finest
Confirm this wording is part of the real-world brand name. Marketing adjectives added only to the Google listing conflict with Google's naming guidelines.

This check is automated and conservative, and only Google can rule on a name with authority. If the wording above is the business's consistently used real-world name on signage and branding, it may comply as written.

Category Scores

Business Name
Present
Address
Complete
Phone Number
Present
Website
Present
Business Hours
Set
Business Status
Operational
Editorial Summary
Not Available
Primary Category
Set
Additional Categories
Good
Category Specificity
Mixed
Photos Detected
10+
Status
Excellent
Industry Benchmark
10-20 typical for Restaurants & Food
Note
Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.

What to do

  1. Google's public data reports at most 10 photos, so we cannot see the full library. Listings in Restaurants & Food typically carry 10 to 20 photos. Keep adding current photos across the exterior, interior, team, and what the business sells.
Review Count
589
Status
Excellent
Industry Benchmark
20-100 average for Restaurants & Food
Average Rating
4.7
Based On
589 reviews
Status
Excellent
Reviews in Google Sample
5 of 589 total
Detailed Reviews in Sample (50+ words)
4
Themes in Sample (Positive)
great, quick, disappointed

Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.

What to do

  1. Reviews in the Google sample highlight "great", "quick", "disappointed". Emphasize these strengths in the marketing.
Hours Published
Yes
Coverage
Complete
Secondary Hours
Not Set
Active Management
Active
Website URL
https://www.lawsonsfinest.com/
Reachable
Yes
SSL (HTTPS)
Secure
Server Response Time
30 ms
Note
Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
Mobile Responsive
Yes
Name Match (Website/GBP)
Match
Address Match (Website/GBP)
Mismatch
Phone Match (Website/GBP)
Mismatch
Schema.org Markup
Present
Schema Detail
Partial

What to do

  1. Only 1/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
  2. The Schema.org markup is present but missing key details (address and telephone). Add a complete address and telephone property so search engines can reconcile the structured data with the GBP listing.
Engaged Attributes
6 of 20 relevant
Active Attributes
Accessibility Options, Parking Options, Payment Options, Takeout, Beer
Indicated As Not Offered
Delivery
Accessibility Features
Present

What to do

  1. This profile engages 6 of 20 attributes relevant to the business type. Setting the remaining 14 attributes gives Google a fuller picture: Dine-in, Curbside Pickup, Reservations, Breakfast, Lunch.

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Local Competitor Benchmark

How this profile compares with nearby businesses found for “Brewery” at the time of this audit.

#1 Position in the category search
4.7 Competitor avg rating
440 Competitor avg reviews
752 Review gap to leader
Nearby competitors with their ratings and review counts
Business Rating Reviews Review volume compared
Lawson’s Finest Liquids This business 4.7 589
Good Measure Pub & Brewery 4.5 209
Bent Hill Brewery 4.9 169
Prohibition Pig - Brewery 4.6 273
freak folk bier 4.6 207
The Alchemist Brewery 4.7 1,341

Key takeaways

  • Local competitors average 440 reviews at a 4.66 star rating.
  • The most-reviewed competitor has 1341 reviews; this profile has 589 (a gap of 752).
  • The highest-rated competitor leads this profile by 0.2 stars.

Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.

Local Visibility Map

See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.

Score History

Since the previous audit on Jul 30, 2026

No overall change

No category scores moved between these two audits.

  1. Sep 4, 2026 88/100 A- Engine 4.2 View report Compare
  2. Aug 15, 2026 88/100 A- Engine 4.2 View report Compare
  3. Jul 30, 2026 89/100 A- Engine 4.2 This report
  4. Jul 30, 2026 89/100 A- Engine 4.2 View report Compare
  5. Jul 29, 2026 89/100 A- Engine 4.2 View report Compare

This audit was generated on Jul 30, 2026. Google may hold newer data for this business now.

Go Further with GBPcentral

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Post Scheduling & Automation

Scheduled posts keep the profile active week after week.

Performance Analytics

Views, clicks, calls, and direction requests over time.

Profile Health Monitoring

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Multi-Location Management

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About this report

Data source
Provided by Google
Generated
Jul 30, 2026 6:49 PM
Scoring engine
GBPcentral 4.2 How scores work

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