Smeet Travels
Industry median 77 Top 10% start at 90 10 points above median
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87/100 puts this business ahead of most local businesses. Share this report on social or with the team behind it so customers see the work.
What This Means
Smeet Travels scores 87 of 100, a A- grade, which the scale reads as very good. That is above the current median of 77 across audits run with this tool.
The strongest areas are Photos & Visual Content at 100 of 100 and Review Rating at 100 of 100.
The weakest area is Attributes & Services at 50 of 100, which makes it the natural place to focus first.
Resolving the 3 quick wins below is worth 1 point on this scale, which would move the score to 88 of 100 and a A- grade.
Quick Wins (The Fastest Fixes)
Only 2/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
Implement a review request strategy. Send follow-up emails or texts after each job or visit using the listing's Google review link: https://www.google.com/maps/place//data=!4m3!3m2!1s0x395fc9f798d0c261:0xa63df1699595e43!12e1?g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
The website loads securely over HTTPS, but the website field on the Google Business Profile still points at the http:// address. Update it to the https:// address so customers and Google are sent straight to the secure version.
These fixes lift the score to 88
This is what the fixes above are worth, added up. Each one carries the exact number of points it is currently costing this profile, weighted the same way the audit weights every category.
This business is 3 points away from the Gold Excellence Award
The GBPcentral Gold Excellence Award is awarded to businesses scoring 90 or higher on this audit and meeting the full published criteria for their category. Businesses scoring 95 or higher and meeting the stricter Platinum criteria may earn the Platinum tier. The Quick Wins above are the fastest route to closing the gap.
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Watching this profile
Critical Issues
Nothing critical. This profile clears the essentials. The category breakdown below shows where the remaining points are.
Google Policy Check
Google's Business Profile guidelines ask for the real-world business name in the name field, with services, locations, and marketing wording kept in the fields built for them. This matters because Google can suspend listings over name issues, and a suspension would take everything this report measures offline with it. This check reads the name as Google currently publishes it and does not affect the score above.
Category Scores
- Business Name
- Present
- Address
- Complete
- Phone Number
- Present
- Website
- Present
- Business Hours
- Set
- Business Status
- Operational
- Editorial Summary
- Not Available
- Primary Category
- Set
- Additional Categories
- Good
- Category Specificity
- Mixed
- Photos Detected
- 10+
- Status
- Excellent
- Industry Benchmark
- 5-10 typical for Transit & Transportation
- Note
- Google reports at most 10 photo references for a listing. A listing showing 10 may hold many more, so this category is scored within that limit and does not distinguish between them.
- Review Count
- 420
- Status
- Good
- Industry Benchmark
- 20-100 average for Transit & Transportation
What to do
- Good review count (420). Keep building momentum. Even 1 new review per week adds up fast.
- Implement a review request strategy. Send follow-up emails or texts after each job or visit using the listing's Google review link: https://www.google.com/maps/place//data=!4m3!3m2!1s0x395fc9f798d0c261:0xa63df1699595e43!12e1?g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
- Average Rating
- 5.0
- Based On
- 420 reviews
- Status
- Excellent
- Reviews in Google Sample
- 5 of 420 total
- Google's Review Summary
- People say this taxi service offers clean and well-maintained cars for comfortable journeys. They also highlight the punctual, professional, and safe drivers. Others mention the service provides competitive and affordable rates with transparent pricing. (Summarized with Gemini)
- Detailed Reviews in Sample (50+ words)
- 3
- Themes in Sample (Positive)
- excellent, highly recommend, clean
Based on the up-to-five reviews Google returns for the listing, sorted by Google's relevance algorithm rather than by date. Themes and sentiment reflect that sample, not the full review history.
What to do
- Reviews in the Google sample highlight "excellent", "highly recommend", "clean". Emphasize these strengths in the marketing.
- Hours Published
- Yes
- Coverage
- Complete
- Schedule
- Open 24 hours, all week
- Secondary Hours
- Set
- Holiday Hours
- Not Visible
- Note
- Google's public data shows holiday hours only for the seven days after the audit, so they are reported here when visible and not scored.
- Website URL
- http://www.smeettravels.com/
- Reachable
- Yes
- SSL (HTTPS)
- Secure
- Profile Website URL
- Insecure Scheme
- Server Response Time
- 731 ms
- Note
- Measured as time to first byte. Full page load including images, fonts, and scripts will be slower.
- Mobile Responsive
- Yes
- Name Match (Website/GBP)
- Match
- Address Match (Website/GBP)
- Mismatch
- Phone Match (Website/GBP)
- Match
- Schema.org Markup
- Present
- Schema Detail
- Partial
What to do
- The website loads securely over HTTPS, but the website field on the Google Business Profile still points at the http:// address. Update it to the https:// address so customers and Google are sent straight to the secure version.
- Only 2/3 NAP fields match between the website and GBP. Ensure the Name, Address, and Phone are identical everywhere.
- The Schema.org markup is present but missing key details (address and telephone). Add a complete address and telephone property so search engines can reconcile the structured data with the GBP listing.
- Engaged Attributes
- 1 of 4 relevant
- Active Attributes
- Accessibility Options
- Accessibility Features
- Present
What to do
- This profile engages 1 of 4 attributes relevant to the business type. Setting the remaining 3 attributes gives Google a fuller picture: Parking Options, Payment Options, Restroom.
Add this badge to the business website
Local Competitor Benchmark
How this profile compares with nearby businesses found for “Taxi service” at the time of this audit.
| Business | Rating | Reviews | Review volume compared |
|---|---|---|---|
| Smeet Travels This business | 5.0 | 420 | |
| Kiwi Oneway Cab | 5.0 | 123 | |
| Matrix cabs Pvt Ltd | 4.8 | 1,609 | |
| IRON CABS INDIA | 5.0 | 61 | |
| Siddhivinayak | 4.9 | 51 | |
| Baroda Taxi Services | 4.8 | 38 |
Key takeaways
- Local competitors average 376 reviews at a 4.9 star rating.
- The most-reviewed competitor has 1609 reviews; this profile has 420 (a gap of 1189).
Competitor data comes from public Google results for the category search above, captured when this audit ran. It does not affect the audit score.
Local Visibility Map
See where this business actually ranks in Google local results at 9 points around its location, using its own category as the search. One click, about half a minute.
Score History
Since the previous audit on Sep 22, 2026
+2 points- Website & Online Presence 63 to 75 +12
- Sep 22, 2026 87/100 A- This report
- Sep 22, 2026 85/100 A- View report Compare
This audit was generated on Sep 22, 2026. Google may hold newer data for this business now.
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- Data source
- Provided by Google
- Generated
- Sep 22, 2026 11:00 AM
- Scoring engine
- GBPcentral 4.4 How scores work
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