Scheduling Posts for Later
Why Schedule Posts
Scheduling lets you write posts ahead of time and have them published automatically at the date and time you choose. This is useful for planning your content calendar, posting during peak hours when you might be busy, or preparing updates for holidays and events in advance.
How to Schedule a Post
- Create your post as you normally would (content, image, CTA).
- Instead of clicking "Publish Now," select the Schedule option.
- Choose the date and time you want the post to go live.
- Select your timezone. The timezone defaults to what you have set in your Profile, but you can override it for individual posts if needed.
- Click Save. The post will be saved with a "Pending" status.
How Scheduling Works
Scheduled posts are stored with a "Pending" status until their scheduled time arrives. At that point, the system picks up the post and sends it to Google. The status changes to "Publishing" while it is being processed, and then to "Published" once Google confirms it is live.
The scheduled time must be at least a couple of minutes in the future. If you set a time that has already passed, the system will let you know.
Changing a Scheduled Post
As long as a post has not been published yet, you can edit it freely. Go to your Posts list, find the post, and click Edit. You can change the content, image, schedule time, or any other detail. You can also cancel a scheduled post if you no longer want it to go out.
Timezone Considerations
All scheduled times are converted to UTC internally. The platform displays times in your profile timezone. If you manage locations in different time zones, pay attention to the timezone selector when scheduling each post to make sure it goes out at the intended local time.