GBPcentral's Google Business Profile management service does the weekly work on your profile for a monthly fee per location, with posts, review replies, photos, catalogue checks, citation work, and a map rank report you can open in your portal.
Starting at $549 per location per month. Cancel any time.
What it is
A GBP management service is the ongoing work of keeping a business's Google Business Profile accurate, active and within Google's guidelines, done by a provider for a fee. The work covers the profile details, posts, photos, review replies, and the checks that keep the listing accurate. Google calls the provider a third party: an agency that manages business information on a Business Profile for a business it does not own.
A GBP management service cannot buy a better position. Google says there's no way to request or pay for a better local ranking on Google. GBPcentral's guide sets out what GBP management covers.
Packages
Every GBP management package is priced per location per month, billed monthly with no minimum term, and states a count or a response time for each piece of work. The setup fee is charged once per location.
For one location: the profile kept complete, every review answered and posts published every week.
$549 a month per location
$499 setup per location, once
Includes:
For a location with strong competition, or a small group: review requests sent for you, citations fixed, and the map grid read every week.
$1,199 a month per location
$750 setup per location, once
Everything in Essentials, plus:
For a business competing for the top of the map: competitor benchmarks, spam listing removal, and a strategy call every month.
$1,999 a month per location
$1,000 setup per location, once
Everything in Growth, plus:
For a business that also wants website work: location pages, content and link outreach alongside the profile work.
Starting at $2,999 a month per location
Starting at $1,500 setup per location, once
Everything in Dominance, plus:
Prices are in US dollars, per location, per month, and paid before each month's work. Google charges nothing for the profile itself. Full Local SEO starts at the figures shown. The starting price buys the work listed on this page, and a larger scope is priced in a written proposal that you accept before you pay.
Compare
The packages compared line by line, with the count or the response time each one promises.
| The work | Essentials | Growth | Dominance | Full Local SEO |
|---|---|---|---|---|
| Monthly price per location | $549 | $1,199 | $1,999 | Starting at $2,999 |
| Setup per location, once | $499 | $750 | $1,000 | Starting at $1,500 |
| Starting audit and written plan | Health score, answer-engine audit and the first map grid before any change | Health score, answer-engine audit and the first map grid before any change | Health score, answer-engine audit and the first map grid before any change | Health score, answer-engine audit and the first map grid before any change |
| Profile build-out to Google's catalogue | Categories, services, attributes, description, hours and service area | Categories, services, attributes, description, hours and service area | Categories, services, attributes, description, hours and service area | Categories, services, attributes, description, hours and service area |
| Monthly catalogue check | Every month, against the services and attributes Google offers your category | Every month, against the services and attributes Google offers your category | Every month, against the services and attributes Google offers your category | Every month, against the services and attributes Google offers your category |
| Google Posts written and published | 4 a month | 8 a month | 12 a month | 12 a month |
| Photos prepared and uploaded | 4 a month, from your material | 8 a month, from your material | 12 a month, from your material | 12 a month, from your material |
| Every new review answered | Within 2 business days | Within 1 business day | The same business day | The same business day |
| Review requests | Request system set up for you; you send the requests | Run for you every week | Run for you every week | Run for you every week |
| Google-update and suggested-edit watch | Checked every week; any change to the profile reported to you within 48 hours | Checked every week; any change to the profile reported to you within 48 hours | Checked every week; any change to the profile reported to you within 48 hours | Checked every week; any change to the profile reported to you within 48 hours |
| Citation audit | At onboarding | Citation audit and fixes: At onboarding, then every quarter | Citation audit and fixes: At onboarding, then every quarter | Citation audit and fixes: At onboarding, then every quarter |
| Duplicate listing check | At onboarding | Duplicate listing resolution: Whenever one appears | Duplicate listing resolution: Whenever one appears | Duplicate listing resolution: Whenever one appears |
| Map grid rank read | Monthly, 5 keywords | Weekly, 10 keywords | Weekly, 20 keywords | Weekly, 20 keywords |
| Monthly report | In your portal and by email | In your portal and by email | In your portal and by email | In your portal and by email |
| Support | By email, reply within 2 business days | By email and phone, reply within 1 business day | By email and phone, reply the same business day | By email and phone, reply the same business day |
| Products and services catalogue upkeep | Not included | Every quarter | Every month | Every month |
| Spam and competitor listing reports | Not included | Whenever one affects your area | Spam and competitor listing sweep: Every month, with reports filed | Spam and competitor listing sweep: Every month, with reports filed |
| Suspension and reinstatement handling | Not included | Included | Included | Included |
| Competitor benchmark | Not included | Every quarter | Every month | Every month |
| Named account manager | Not included | With a strategy call every quarter | With a strategy call every month | With a strategy call every month |
| Citation building | Not included | Not included | New citations built every quarter | New citations built every quarter |
| Website location pages and on-page work | Not included | Not included | Not included | 1 page a month, new or improved; more if the agreed scope needs it |
| Website content that supports the profile | Not included | Not included | Not included | 1 piece a month; more if the agreed scope needs it |
| Citation and link outreach | Not included | Not included | Not included | Ongoing, reported every month |
Cost
Google Business Profile management costs nothing in fees from Google, so the price of a service is the price of the work. GBPcentral's packages run from $549 to $2,999 or more per location per month, plus a one-time setup fee for each location.
Google says you can add or claim your business at no charge. Its third-party policies require an agency that charges a management fee to tell its customers that Business Profile is a service provided at no extra cost. The agency must say so in writing before it manages the profile, and show the fee on its invoices. GBPcentral says it here, in its Managed Services Agreement, and on every invoice.
The setup fee pays for the work before the first month: the starting measurement, the profile build-out to Google's catalogue, the citation and duplicate checks, and the review request setup. Billing is monthly, in advance, through Stripe, with no annual plan and no minimum term. If a payment fails, the service pauses for that month until the payment goes through.
How it starts
The service starts in five steps, and nothing on the profile changes until the order is accepted and the start date arrives.
Every order is reviewed before work starts, because GBPcentral serves only the business types listed below. You can cancel for a full refund until the start date. Once work has started there is no refund, and ending the service takes effect at the end of the paid month. The full terms are in the Managed Services Agreement. Full Local SEO starts with a written proposal of the work and the price, and you pay only after you accept it.
Measurement
The work is measured against a starting point taken before the first change, so every report shows what moved since the work began.
The starting measurement records the profile's health score, the first map grid, the review count, the rating, and the profile views. It also records an answer-engine audit: how ready the profile is to be quoted by an AI answer engine. Each month's report sets the current figures beside it and lists the work done in the month. It also names the work planned for the next one. The same figures are in your portal between reports.
Read how the map grid rank tracking works, or run the free GBP audit on your profile today.
Sample readings in the third month, beside the change since the starting point.
Control
Your Google Business Profile stays yours, and you stay in control of what changes on it. GBPcentral works on it as a manager, under Google's rules for third parties, and you can end the service at the end of any paid month.
Google's policies say all end customers must retain ownership or co-ownership of their Business Profile at all times. You invite GBPcentral as a manager under People and access, and GBPcentral never asks for your password.
By default every reply and post waits in your portal until you approve it. Or you can approve the style once, and each reply and post is then published and listed in your portal.
Every change GBPcentral makes to the profile is reported to you within 48 hours. Google updates and suggested edits are checked with you before anything is accepted.
Ending the service takes effect at the end of the paid month. Google requires the third party to let you regain exclusive control within 7 business days of notice, and GBPcentral removes its access within 7 business days of your request, at any time.
Every package is run under Google's Business Profile third-party policies and its API policies. They forbid a guarantee of top placement and require approval before replying to reviews. Read Google's notice on working with a third party, which GBPcentral also sends with the welcome email.
Who it is for
The service is for businesses in the trades and practices below that want the profile worked every week without doing it themselves. GBPcentral currently serves 25 business types in 6 groups.
Not on the list? Ask for a quote. Google's tips to improve local ranking are ongoing tasks: keep your business information up to date, respond to reviews, and add photos and videos. The service does that work every week. A one-time setup is the optimization service below, and no service can promise a ranking.
Prefer to do the work yourself? GBPcentral's software starts at $49 per month, and new customers get a 14-day free trial on Starter. The software and the service run on the same platform. See the software plans, or read the three ways to do GBP management.
One-time services
The one-time Google Business Profile services cover single jobs on one profile, each with one fee and no monthly charge.
For a profile that was never set up properly, or has fallen behind Google's catalogue.
$899 For one profile, paid once.
What the service does
and 4 more on its page
See the profile optimization serviceFor a business whose profile is not verified, or keeps failing verification.
$599 Charged only once Google verifies the profile.
What the service does
For a business whose Business Profile Google has suspended.
$799 Charged only once Google reinstates the profile.
What the service does
Questions
A GBP management service is the ongoing work of keeping a Google Business Profile accurate, active and within Google's guidelines, done by a provider for the business that owns the profile, for a fee. GBP stands for Google Business Profile, the free listing that shows a business on Google Search and Maps. The work covers the profile details, posts, photos, review replies, and the checks that keep the listing accurate. Google calls the provider a third party. It means an authorized agency that manages business information on a Business Profile for a business it does not own. GBPcentral runs its service on its own platform. Every month ends with a report the business can check.
Every GBPcentral package states what it does each month in numbers. The Essentials package, at $549 per location per month, publishes Google Posts 4 a month and answers every new review within 2 business days. It also uploads photos from your material, checks the profile against Google's catalogue every month, watches for Google updates, reads the map grid, and sends a monthly report. The larger packages raise those counts. They add review requests run for you, citation fixes, spam reports, competitor benchmarks, and a named account manager.
No. Google says there's no way to request or pay for a better local ranking on Google. It says local results are mainly based on relevance, distance, and popularity. Its third-party policies list a claim that guarantees top placement on Google among the false or misleading claims a third party must not make. GBPcentral does not promise a position. It does the work Google's ranking tips describe, and it reports the map grid, the reviews, and the profile views every month, so you can see what changed.
Use the software if someone on your team will do the work each week. GBP management software such as GBPcentral starts at $49 per month. New customers get a 14-day free trial on Starter. Use the managed service if nobody has the time and the budget allows a monthly fee for each location. Both run on the same platform. The same audit, rank tracking, and review tools sit behind them.
Google charges nothing for the profile itself. Google says you can add or claim your business at no charge. Its third-party policies require an agency that charges a management fee to tell customers that Business Profile is a service provided at no extra cost. So the cost is the cost of the work. GBPcentral offers 4 monthly packages from $549 to $2,999 or more per location per month, with a one-time setup fee for each location. Doing the work yourself costs only your time, and GBP management software such as GBPcentral starts at $49 per month.
No. Every package is monthly, with no annual plan and no minimum term. You pay for each month before its work is done, and the service continues until you end it. Ending the service takes effect at the end of the month you have paid for. Google's third-party policies require a quick and easy way to discontinue a service. They also require the third party to let the client regain exclusive control of the profile within 7 business days of notice.
Because GBPcentral serves only the business types listed on this page. Every order is reviewed within 2 business days. If GBPcentral can serve the business, you receive an acceptance with the date work starts. If it cannot, the order is declined and the payment is refunded in full. GBPcentral serves 25 business types in 6 groups, and a business that is not listed can ask for a quote.
Yes, until work starts. If GBPcentral declines the order, or you cancel before the start date named in the acceptance, the payment is refunded in full. Once work has started there is no refund. Ending the service then takes effect at the end of the month you have paid for.
The service pauses for that month. Work is paid for before it is done, so no work is done on a month that has not been paid. When the payment goes through, the work picks up again. GBPcentral does not invoice a month's package work after it has been delivered.
You do. Google's third-party policies say all end customers must retain ownership or co-ownership of their Business Profile at all times. They tell a third party to make the business owner the owner of the profile, and itself the manager. If your profile already exists, you invite GBPcentral as a manager, not as an owner, which is the order Google gives. Google says managers have mostly the same access to the profile as owners. The only exception is that they cannot add or remove users or remove the profile.
Go to your Business Profile, select More, then Business Profile settings, then People and access. Google says you can find all current users and pending invites on that page. An owner can remove a manager from the same page by selecting the user, then Remove person. Google notes that a removed user's replies to reviews, posts, comments, and other actions stay on the Business Profile.
In local search, GBP stands for Google Business Profile. Google defines Business Profile as a tool that lets you create and manage business listings across Google Search and Google Maps, helping nearby customers discover your business. GBP management is the ongoing work of keeping that listing accurate and active. A GBP management service is that work, done for the owner by a provider for a fee.
GMB, short for Google My Business, is now called Google Business Profile. Google's own definition of Business Profile says it was formerly known as Google My Business. So GMB management, GBP management, and Google Business Profile management all describe the same work.
Next step
Tell GBPcentral your business type and how many locations you run, and you will get a reply with the package that fits. Or run the free audit first and see where the profile stands today.
Cancel any time. You retain ownership of your profile.
