When a global following for a new brand is being developed, there is nothing better than the power of social networking. With the simplicity of micro blogging, it is easy to announce to brand followers when a new product is being released or when a new post is published from a blog, especially when using the WordPress platform. While there are tools for automatic posting of new content from another source for Twitter, there are very few for posting to a Facebook wall without having to update manually as soon as it’s published. For users of WordPress, SharePress fixes that problem.
A Plugin Solution
SharePress is a WordPress to Facebook publishing plugin that updates a Facebook page wall when new blog posts are published. Unlike other Facebook publishing tools that reside on another server, the use of the plugin on the same hosting account as the blog is safe in the event that an external service experiences downtime when it is needed the most. It can publish new posts immediately or after a timed delay specified in the plugin settings.
SharePress Lite and Pro
SharePress is available in two versions: Lite and the upcoming Pro edition. As with most WordPress plugins, the Lite version works right out of the box: when a new post is published, it is announced on the wall of your personal Facebook profile. This eliminates having to share new posts by being at a computer, getting more done by focusing on great content.
In the Pro version, it does a lot more. In addition to publishing to individual profiles, new content is shared on other Facebook pages. New content can be shared on multiple pages as well, along with customizations of each post with a featured thumbnail before it is published.
The best thing about the Pro version of SharePress is that it acts as a personal social media assistant: shared content performance can be tracked within the plugin to adjust content promotion campaigns. See which post received the most Recommendations/Likes and Comments and build a tribe: a community within a social network of 600+ Million global users.
A Powerful Combination
If another social network is used to promote a brand and Facebook is left in the dust, this is the chance to tap into a rapidly growing user base by syndicating content on Facebook pages. Using more than one network is very effective when pushing quality content for the world to read, especially when Facebook is the central hub for the brand. With SharePress, the “share” button will never be pressed again.
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