Google considers the speed your page loads for search engine ranking and WordPress does not have a way to compress html output.

Once I found out that speed page loads does matter for ranking I installed speed test add on for firebug on my Firefox to see what speed my page loads and I was at 62/100 that is slow compared to other site I tested which are averaging around 85/100 to 90/100.

I did install one of cache plugins and found that for one for newbie was too complex to set up and I found out that was meshing my pages up so I deleted the cache plugin

So I started researching and found on codex a way to add a code in .htaccess file to improve page loading.I did that and my page got a little faster and got around 74/100 which was still slow so I researched and found this plugin wp-minify that will do the same so I deleted the code and installed the plugin and you will find instruction on the plugin page how to install.

My page increased to 82/100 and then I found out that adding time factor Leverage browser caching on how long the pages need be cached helped as well so I added this code below to .htaccess file to get better speed

## EXPIRES CACHING ##
<IfModule mod_expires.c>
ExpiresActive On
ExpiresByType image/jpg "access 1 year"
ExpiresByType image/jpeg "access 1 year"
ExpiresByType image/gif "access 1 year"
ExpiresByType image/png "access 1 year"
ExpiresByType text/css "access 1 month"
ExpiresByType application/pdf "access 1 month"
ExpiresByType text/x-javascript "access 1 month"
ExpiresByType application/x-shockwave-flash "access 1 month"
ExpiresByType image/x-icon "access 1 year"
ExpiresDefault "access 2 days"
</IfModule>
## EXPIRES CACHING ##

This instructs the browser to cache for specified time which can be increased or decreased and you can find more information on Apache Module mod_expires here.

Now that I have optimized my website my speed is averaging around 88 to 90 out of 100.

I found out that sometimes the server takes longer to connect and that slows a page a little which I have no control as may be server is busy at time but over all my website loads fine at 90/100

Your feed back is welcome if you find a better solution from what I have on this article as we all learn as we research more and your feedback will help.

Avatar of Govindji Patel

About

I am Author/Publisher WordPress Coach and Consultant who enjoys writing tutorials and helping wordpress users build better WordPress website/blog.

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